Google Ad Planner – a free media planning tool that can help you easily build online media plans by defining your target audience and relevant websites. Ad Planner gives you information such as unique users, page views, and other data for millions of websites. Ad Planner is currently in beta, but I was selected in about 2 days after signing up. The tool is still somewhat rough, but very comparable with comScore and HitWise. The interface is much cleaner and has a low learning curve.
Essential Search Engine Marketing and SEO Resources – Whether you’re new to SEO or you’ve got some experience under your belt, this is an excellent collect-all resource for topics such as social media, blogging, link building, local search and reputation management. If you’re not ready to make the time commitment to read it all, at least check out Google Webmaster tools or the Beginners Guide to Search Engine Optimization.
