If you’re a Google Analytics user, you’ll be happy to know the GA team is slowing rolling out new features. One of the coolest and most needed in my opinion is the ability to add annotations to your data over time. Annotations are small notes and snippets you can add to your timeline. They’ll help you keep better track, trend and paint a picture of what outside influences caused a sudden dip or spike in traffic. Now you won’t have IT, marketing and business scratching trying to remember what happened on a particular day 3 months ago.
Here are some ideas you could use annotations for:
- Track traffic spikes to your site after posting to social media pages such as facebook, twitter, and youtube.
- Note when products or campaigns launch to see how they impact visitors
- After commenting on a post, did you get any traffic back to your site? Make a note of the site and when.
- Track and don’t worry about forgetting when and how well that guest blogging gig turned out
Annotations are slowly rolling out to all users in January and should be in your hands by at least mid-January 2010. Want more information? Watch the Google Analytics Annotations video.
