From the category archives:

Bob Hazlett

One Half Amazing! Is Growing. Free iPhone App, Featured on AllTop, Kindle Edition.

by Bob Hazlett on January 24, 2010

My first priority with One Half Amazing! has always been the users. I want to make sure that you have the best experience possible. Without you, I am nothing. You inspire me, motivate me and push me to get better. For that, I’m forever grateful. With that, I’m excited to announce some great new features. If you’re a regular reader or follow me on twitter, you may have noticed that I’ve leaked these additions out over the past few weeks, but I thought it would be best to summarize them in one single post.

1. Thanks to the wonderful folks at MotherApp, One Half Amazing! is now available as a free iPhone app. Download it here or click on the “Available in the AppStore” button in the right hand navigation. MotherApp offers a end-to-end solution for bloggers and designers to create mobile applications without the need of learning the SDK. They offer 2 different platforms. For $99/year you can have an app without ads, but if you’re cool with ads in your app, they offer a free version and will split an ad revenue with you. Hau at MotherApp has been one of the easiest folks to work with. Hats off to them, they do great work and I highly recommend their services. Download the One Half Amazing! app.
MotherApp is working diligently on getting my app available for Android and Palm platforms as well, so please hold tight if you’re using either.

2. I’m very honored to be featured as a top marketing blog on AllTop. Alltop’s goal and purpose is to collect the latest stories from the best blogs that cover each certain topic.

3. Kindle owners rejoice! You can now read the the best digital marketing and online marketing content from One Half Amazing! on your Kindle.

These are the biggest additions to my blog in the 2+ years I’ve been running it. I hope you enjoy them and find value in them. I’d love your feedback in the comments below .

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Feedback Friday

by Bob Hazlett on November 20, 2009

@lalunablanca entertained this idea a couple weeks ago via twitter. Here’s how it goes. I want your feedback. Simply tell me what you like about this blog and what sucks. Tell me the type of posts that benefit you most and those that you just gloss over.

Post your feedback in the comments below or drop me a message here. That’s it. Thank you very much.

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Satisfying Consumer Expectations in Today’s Real-Time World

by Bob Hazlett on May 11, 2009

Louis Gray wrote a wonderful piece on what he believes are the keys to satisfying consumer expectations in today’s real-time world. Gray believes consumers and technology are becoming more acute, hence they are demanding greater advancements in communication and openness with the companies they do business with. In his post, he details 10 key tenants for dealing with today’s real-time consumer including, my favorites, #2 – We Expect the Product to Work on Any Platform In Any Location and #10 – We Want You To Trust Us As Informed Consumers and Partners. It’s worth the read, check Louis Gray’s rules for today’s consumers.

The world of communication and product delivery is changing as the Web evolves and new services are introduced, enabling us to gain faster access to information, download richer media more quickly, and rapidly voice our opinions and feedback near and far in a wide variety of methods, including text, voice, video and imagery. As customers become more savvy and in tune with these new tools, we are also expecting those offering products and services to adapt, and as such, I thought it made sense to put forth what I believe are key tenets of a new consumer manifesto for today’s real-time world.

Who do you feel are the best companies that are really in-tune with real-time consumer expectations? The worst? What will it take for more companies to tune in and take action?

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Memphis Pillow Fight

by Bob Hazlett March 22, 2009

Memphis Pillow Fight Bobby Digital Style from Bob Hazlett on Vimeo.
On March 21, 2009 a fun, old-fashioned pillow fight broke out in Overton Park. Bobby Digital was there to catch all of the action. Enjoy!

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Razorfish Releases 2009 Digital Outlook Report

by Bob Hazlett March 12, 2009

Razorfish recently released their 2009 Digital Outlook Report. It’s a beautiful piece with amazing content and insight for just about every digital industry. Download your copy free copy now. If 175 pages is too much to read, then check out Guy Kawasaki’s overview.
Does anyone know if they offer this in physical book format? [...]

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Starting A Company? Model It After Zappos.com

by Bob Hazlett February 16, 2009

Wow, who wouldn’t want to work for a company that valued and promoted company culture like Zappos.com? Watch the video below and you’ll see what I’m talking about.

Zappos Core Values

Deliver WOW through service
Embrace and drive change
Create fun and a little weirdness
Be adventurous, creative, and open-minded
Pursue growth and learning
Build open and honest relationships with communication
Build a [...]

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How Do You Move To The Bigger Idea?

by Bob Hazlett February 13, 2009

It’s easy to create a Facebook page or get people to join your network, but how do you make the web as a whole more social?
Changing the way your small team works and communicates doesn’t take much effort. Changing the way the entire organization shares ideas, collaborates and communicates is a big movement.
If you know [...]

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Online Marketing and Social Media Week in Review – January 31st

by Bob Hazlett January 31, 2009

In case you were too busy giving birth to 8 kids this week, here are some of the highlights you missed.
Advertisers are mashing online and offline events. This week Facebook partnered with AT&T to stream a live Lil’ Wayne concert and Sunday Pepsi is hosting and online Super Bowl Party. {NOTE: I wonder how you [...]

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What If Everything Changed?

by Bob Hazlett January 26, 2009

How would your job (or strategy) change if they cured cancer tomorrow? AIDS? Heart Disease? What if everyone in the world had access to a computer and the internet? What if the government outlawed some portion of your business? What if Google just disappeared? What if everyone had the same amount of money? Would they [...]

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Designing For The Mobile Web

by Bob Hazlett January 22, 2009

Originally posted January 19, 2009
Developing your web site for mobile devices can be confusing. What screen size should you optimize for? What device is the most popular? What content do you keep in, what do you remove? There are many decisions to make, but allow me to make one suggestion. Save yourself some heartache and [...]

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Quick Online Marketing Tip – Update Your Negative Keywords

by Bob Hazlett January 22, 2009

Originally posted January 15, 2009
As budgets get tighter, take 20 minutes today to update your paid search negative keywords. Negative keywords are those irrelevant or low converting keywords that you add to a pay-per-click campaign which tell the ad system not to show your ad when that particular keyword appears in a search.
To start, do [...]

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