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Razorfish Releases 2009 Digital Outlook Report

Razorfish recently released their 2009 Digital Outlook Report. It’s a beautiful piece with amazing content and insight for just about every digital industry. Download your copy free copy now.  If 175 pages is too much to read, then check out Guy Kawasaki’s overview.

Does anyone know if they offer this in physical book format? I know it sounds silly, but I’d love to have a ‘real’ copy. Maybe Lulu.com can help me.

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Putt’s Law

“Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand.”

Thanks Kenny!

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Starting A Company? Model It After Zappos.com

Wow, who wouldn’t want to work for a company that valued and promoted company culture like Zappos.com?  Watch the video below and you’ll see what I’m talking about.

Zappos Core Values

  1. Deliver WOW through service
  2. Embrace and drive change
  3. Create fun and a little weirdness
  4. Be adventurous, creative, and open-minded
  5. Pursue growth and learning
  6. Build open and honest relationships with communication
  7. Build a positive team and family spirit
  8. Do more with less
  9. Be passionate and determined
  10. Be humble

What core values are important to you in your work?  What values would you add if you could start a company tomorrow? Let me know in the comments below.

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How Do You Move To The Bigger Idea?

It’s easy to create a Facebook page or get people to join your network, but how do you make the web as a whole more social?

Changing the way your small team works and communicates doesn’t take much effort. Changing the way the entire organization shares ideas, collaborates and communicates is a big movement.

If you know a few easy tricks, its easy to write for search engines, but how do you write and create unique content that people seek out and instantly recognize?

Anyone can create a product or services that people will buy, but how do you move to products that people seek out, talk about and want to become a part of?

I could go on and on.  The point is – the stuff on the top is easy and most people and businesses are willing to stop there.  Take off the blinders, get your hands dirty and dig deeper.  The payoff is much greater than the work required.

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Online Marketing and Social Media Week In Review – Bobby Digital Edition

Online Marketing and Social Media week in review for Feb. 7, 2009.  Bobby Digital talks about the Google Latitude debut, Facebook joining the Open ID alliance, Urchin 6.5 as well as Social Camp Memphis and Social Media Expedition.


Special thanks to David After Dentist

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Online Marketing and Social Media Week in Review – January 31st

In case you were too busy giving birth to 8 kids this week, here are some of the highlights you missed.

Advertisers are mashing online and offline events.  This week Facebook partnered with AT&T to stream a live Lil’ Wayne concert and Sunday Pepsi is hosting and online Super Bowl Party.  {NOTE: I wonder how you could take your event or product and engage people who aren’t physically there?}

Razorfish came out with a report that ties consumer social media activity to purchase behavior. They determined that the more deeply engaged someone is with social media, the more likely they are to make a purchase.  Glad to have the data to back up our assumptions.

Rumors of the GDrive surfaced

Web Site and Social Media metrics you should monitor

Jiffy Lube is using mobile marketing to bring in 50% new households

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