From the category archives:

Branding

Razorfish 2009 FEED Report Now Available

by Bob Hazlett on November 9, 2009

FEED is an annual consumer behavior report put out by Razorfish that, in the past, has charted how consumers adopt new internet technologies and digital services. This year they flipped it up a little and changed focus. This year’s report is focused on understanding how digital is changing the way consumers interact with brands and how experience really does matter. Their reports are worth their weight in gold. Great stuff, beautiful design.

Free PDF for Download. I’m also happy that they are now offering a printed version via Blurb

{ 3 comments }

Masters of New Modes Workshop Recap

by Bob Hazlett on April 27, 2009

In case you missed it, new media mavens C.C. Chapman and Adrian Ho converged on Memphis for a one-day workshop. TriplePoint PR has probably one of the best write ups on the event.

The mixer that followed gave attendees the chance to speak with both C.C. and Adrian one-on-one. Both guys were very generous with their time and knowledge. One Half Amazing gives them a tip of the hat.

Check out the beautiful slides below if you’re interested in hearing what they had to say.

Passion Is Contagious

View more presentations from C.c. Chapman.

DRAFT: Mastering new modes

View more presentations from Zeus Jones.

{ 0 comments }

Starting A Company? Model It After Zappos.com

by Bob Hazlett on February 16, 2009

Wow, who wouldn’t want to work for a company that valued and promoted company culture like Zappos.com? Watch the video below and you’ll see what I’m talking about.

Zappos Core Values

Deliver WOW through service
Embrace and drive change
Create fun and a little weirdness
Be adventurous, creative, and open-minded
Pursue growth and learning
Build open and honest relationships with communication
Build a positive team and family spirit
Do more with less
Be passionate and determined
Be humble

What core values are important to you in your work? What values would you add if you could start a company tomorrow? Let me know in the comments below.

{ 3 comments }

I Am The Walrus: Lessons In Personal Branding From The Beatles

by Bob Hazlett January 22, 2009

Originally posted October 13, 2008
I ran across a great ChangeThis manifesto recently on establishing and building a personal brand with techniques learned from The Beatles. It’s a quick and free read that’s worth it’s weight in gold. Check it out (PDF).

Read the full article →

Creative Online Marketing Campaigns

by Bob Hazlett August 26, 2008

Jingle Maker
Legendary (and fictional) record producer Tommy Silk helps you rock out your R.O.I and synthesize your sales by making a free commercial song with jingle lyrics written for your own type of business. Jingle lyrics are customized based on the business name and information you provide. Commercials are based on Your Love, originally [...]

Read the full article →

Stay Hungry, Stay Foolish

by Bob Hazlett August 18, 2007

This video is an oldie, but a goodie. Take note on how Jobs sends a message and tells a compelling story in such an eloquent way. Are you still hungry? Are you still foolish?

addthis_pub = ‘[ACCOUNT-ID]‘;
\
\