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The future of coupons is filled with flying cars, golden unicorns and instant rebates

Alright recession-istas, Groupon groupies or whatever else you money saving hounds want to call yourself. There’s a new service on the block and its taking couponing to a whole ‘nother level. It goes by the name of Offermatic and it automatically ads the savings to your bank account when you make a qualifying purchase. No more clipping or deal-a-daying.

So here’s what you need to do to get in on some of this sweet action. Go to Offermatic and register your credit or debit card. Offermatic will automagically scan your purchase history and present you with offers and coupons based on your purchasing history*. As an example, I spent a certain amount on Entertainment over the past month. Offermatic went in, saw that and hooked me up with an offer for $12 worth of movie tickets from Fandango for $6. If I want the deal, I simply press “activate” and add it to my card. Once I make that purchase in the future, Offermatic will see that transaction on my card and rebate me back the $6. Offers are good for 30 or 60 days usually.

You also get points for completing reviews, referring your friends, etc which can add up to gift cards and freebies. If you sign up through one of the link on this page, I get one step close to a $25 Amazon gift certificate.

Go check it out.

*It only takes an email address, password and zip code to get an Offermatic account. Your bank login and credentials never reach Offermatic. Just go try it and you’ll see what I mean or check out their FAQ.

Speak Like A Human At Work

Great article by Daniel Pink about removing corporate talk or ‘professionalese’ from your vocabulary and speaking more open and honestly to your customers and colleagues.

Go back to that all-too-common phrase: “We apologise for any inconvenience this might have caused.” Would you say that to your daughter when you were late picking her up from football practice? To your neighbour when your dog trampled his flowerbed?

“Any inconvenience” is emotionally anaemic and lacks the specificity to make it meaningful. “We apologise” isn’t much better. It’s distancing almost to the point of dismissiveness. “When you say, ‘I’m sorry,’ you’re owning,” Fried explains. “When you say ‘I apologize,’ you’re renting.”

Professionalese is a renter’s language. It doesn’t expect to be around for very long and has no stake in the long-term prospects of the neighbourhood. It says, “mistakes were made” rather than “we messed up” and claims to “take responsibility” instead of acknowledging “it’s my fault”.

via New York Times

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Breaking: Starbucks To Offer Free Wifi Nationwide Starting July 1

Howard Shultz, Starbucks CEO, announced stores nationwide will offer free wifi starting July 1, 2010.  Previously Starbucks offered two free hours of Web access each day to registered customers.  Now, all 6,700 locations will have access to free wifi. Hooray!


Wow! Starting July 1st Starbucks will go FREE WIFI Nationwide!! Howard Schultz just announced at #Wired.less than a minute ago via UberTwitter

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How to Alienate a Fanbase

via The Brads

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New: Publish to Facebook Fans Based on Location and Language

Just past midnight last night, Facebook pushed a feature to their pages that allows administrators to publish posts, links, photos, and videos to fans based on their location and language preference.  A post that is published to Facebook users in a specific location or language will only be visible to those users. Other users will never see the post in the News Feed, on your Page, or anywhere else across Facebook.  I think this is huge for facebook pages.

Some examples of Pages that may find this useful are:

  • Global brands who have tons of Fans across the world, may want to talk about a new product that is only available in a certain location.
  • Musicians & Celebrities who may want to announce to fans in California that new tour dates have been added across the state.
  • Retail shops that may want to let fans in a certain city know that a new shop is opening locally.

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Razorfish 2009 FEED Report Now Available

FEED is an annual consumer behavior report put out by Razorfish that, in the past, has charted how consumers adopt new internet technologies and digital services. This year they flipped it up a little and changed focus. This year’s report is focused on understanding how digital is changing the way consumers interact with brands and how experience really does matter. Their reports are worth their weight in gold. Great stuff, beautiful design.

Free PDF for Download. I’m also happy that they are now offering a printed version via Blurb
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