Great infographic from BuySellAds on the elements that make up the perfect banner ads. Give a copy of this to your designers. It’s your job as a marketers though to make sure the banner is placed in front of the optimal audience. Click for a larger view.
Google content advertisers can now run what is called a network blast or surge campaign. It involves serving display ads from one advertiser on most of Google’s content network pages during a specific block of time, to users in a specific geographic area or age range. Basically they Nagasaki users with a display banner to get the most bang and awareness possible.
How big is a google network blast? On average, blasts can deliver 100 million ad impressions in 24-48 hours.
Michael Bloomberg ran a blast right before election night in NY to remind users to get out and vote. I wonder how they augmented it with search, social, email and traditional advertising?
The Google Adwords Agency blog indicate that blasts require no advance booking and deliver relevant ads at a much lower CPM than portal takeovers. I personally haven’t tried this, but would love the budget to get at it once or twice.
Next time you’re in Times Square with your iPhone, download the Prius app and graffiti all over their billboard. I’m sure we’ll see more of these richer brand interactions in the future.
The trend for advertisers over the past year has focused on consumers being frugal, saving and budget conscience. I think you’ll begin to see a new shift towards staying healthy, sanitary and germ-free as colder weather and (swine) flu season begins.
Gimmicks will always be there. Step outside of traditional thinking and create real value for your users. They’ll thank you much more in the end.
Instant Campaign, from Brazilian agency Gringo, recently created a self-promotional site poking fun at so-called social media rockstars and their digital drivel. Put in a big budget and watch Father Pop-up give you the golden treatment. Via Adverblog.
