From the category archives:

E-Marketing

EMail Marketing Tip

by Bob Hazlett on November 10, 2009

You know that blurb of text, usually at the top of your email message that reads usually like, “If you can’t view this email, click here.” Next time you send out an email blast to your customers, try to change it up and make it a little more enticing. Try something like “Save 25% on your next order, click here to view this email” or “Free shipping on us, click to view this message.”

Doing so helps get your offer in front of people who may have problems viewing your original message.

Inspiration via the Marketing Monster

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Razorfish Releases 2009 Digital Outlook Report

by Bob Hazlett on March 12, 2009

Razorfish recently released their 2009 Digital Outlook Report. It’s a beautiful piece with amazing content and insight for just about every digital industry. Download your copy free copy now. If 175 pages is too much to read, then check out Guy Kawasaki’s overview.

Does anyone know if they offer this in physical book format? I know it sounds silly, but I’d love to have a ‘real’ copy. Maybe Lulu.com can help me.

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Online Marketing and Social Media Week in Review – January 31st

by Bob Hazlett on January 31, 2009

In case you were too busy giving birth to 8 kids this week, here are some of the highlights you missed.

Advertisers are mashing online and offline events. This week Facebook partnered with AT&T to stream a live Lil’ Wayne concert and Sunday Pepsi is hosting and online Super Bowl Party. {NOTE: I wonder how you could take your event or product and engage people who aren’t physically there?}

Razorfish came out with a report that ties consumer social media activity to purchase behavior. They determined that the more deeply engaged someone is with social media, the more likely they are to make a purchase. Glad to have the data to back up our assumptions.

Rumors of the GDrive surfaced

Web Site and Social Media metrics you should monitor

Jiffy Lube is using mobile marketing to bring in 50% new households

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Creative Online Marketing Campaigns

by Bob Hazlett August 26, 2008

Jingle Maker
Legendary (and fictional) record producer Tommy Silk helps you rock out your R.O.I and synthesize your sales by making a free commercial song with jingle lyrics written for your own type of business. Jingle lyrics are customized based on the business name and information you provide. Commercials are based on Your Love, originally [...]

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Businesses Tips for Using Twitter

by Bob Hazlett June 18, 2008

Full Transcript for Business Tips for Using Twitter

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Online Marketing Summit – Day 1

by Bob Hazlett February 21, 2008

I’m currently away at the Online Marketing Summit in beautiful San Diego. Just wrapped up the education portion of Day 1 and I’d give it about a 7 on a 1-10 scale. The day started out real strong with a presentation by Catfish on SEO. The guy is brilliant and the education I picked up [...]

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Consumer 2.0 and How You Can Improve Your Seach Engine Marketing to Capture them

by Bob Hazlett September 30, 2007

As the internet becomes more and more ingrained in our everyday lives, a new breed of consumer has emerged – Consumer 2.0. Who is this person? What makes them tick? How can you improve your social media and search engine marketing efforts to build your brand around their needs?
Who is Consumer 2.0?

Addicted to Leisure – [...]

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The Internet Changes Everything

by Bob Hazlett August 30, 2007

I’m sure by now these clips have made there way around the net and have been played countless times. Five years ago only a handful of people would have seen these flubs live and only a few would have told someone about it. The Internet and online media has changed everything. New and ever-evolving technology [...]

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Adding Customer Reviews to Your Site Increases Sales, Conversion Rates and Site Traffic

by Bob Hazlett August 7, 2007

In a recent survey, 56% of U.S. and U.K. online retailers indicated that their overall sales conversion rates increased over the past year simply by adding product reviews to their site. Giving customers a voice can really pay dividends. 77% indicated that their site traffic increased (along with better search engine optimization) and 42% found [...]

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Upload a video to YouTube – Marketing your Business

by Bob Hazlett July 28, 2007

Placing an online video on any of a number of sites gives your clients and customers the idea that you know a little more than the next guy. Not that you’re not already talented as it is, but when a potential customer sees a video entry on your site it moves the scales in your [...]

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Add your Business to Google Maps

by Bob Hazlett July 26, 2007

As most of the known world moves and integrates their data online, I suppose Google’s search spiders would eventually add your business to their directory without your effort. But as every smart entrepreneur knows, you must be proactive in advertising your small business to prevent any dollars (or customers for that matter) passing by. With [...]