Digital Marketing and Web Strategy by Bob Hazlett | One Half Amazing!

Google Ad Planner – a free media planning tool that can help you easily build online media plans by defining your target audience and relevant websites. Ad Planner gives you information such as unique users, page views, and other data for millions of websites. Ad Planner is currently in beta, but I was selected in about 2 days after signing up. The tool is still somewhat rough, but very comparable with comScore and HitWise. The interface is much cleaner and has a low learning curve.

Essential Search Engine Marketing and SEO Resources – Whether you’re new to SEO or you’ve got some experience under your belt, this is an excellent collect-all resource for topics such as social media, blogging, link building, local search and reputation management. If you’re not ready to make the time commitment to read it all, at least check out Google Webmaster tools or the Beginners Guide to Search Engine Optimization.

This video has been on the web for a few months now. Its a mockumentary that BMW and their agency put together. It centers around a small German town that plans to launch a BMW car across the Atlantic Ocean. Initially, the car company didn’t acknowledge that they had anything to do with it, but then admitted they were behind it.

What are your thoughts? Should company’s be more forthright in their use of videos like this? Do you find it backhanded that they would produce something just for it to go viral?

Additional Resources:
Was BMW’s Viral Marketing Stunt Really That Risky to the Brand?
CNN – Viral Video Launches BMW