Digital Marketing and Web Strategy by Bob Hazlett | One Half Amazing!

via Fake Science

• Facebook “likes” are starting to show up in searches.  Before you know it, Facebook will unleash it’s search engine and “likes” will be the new pagerank.
• Cleaver ways to use Dropbox.  Even use it to host your website.
• Pepsi is launching a location-based loyalty program in mid-May called Pepsi Loot.  Check-in at a restaurant or establishment that serves Pepsi through their mobile app and earn rewards towards free music, behind-the-scenes content and special offers.
• How to add a retweet anywhere button to your WordPress site. *See an example of this below this post.
• RUMOR:  Google could reveal details about their TV project during their I/O conference on May 18.

@Lifehacker – Google Docs Updates with a Drawing Editor, Real-Time Collaboration, and Speed http://lifehacker.com/5513760/

@Biz – Hello World http://bit.ly/bpHYWH

@adamcahill - The iAd team visited @hillholliday yesterday and briefed us. @vedrashko wrote up a great summary of what we heard: http://bit.ly/bBYx9N

@steph38103 – I reckon I wanna go to @tribecamp

@louisgray -  Twazzup Opens Up Rich Twitter Web Client, Launches Insights http://goo.gl/fb/15nJE

@Alex – The Twitter Development Roadmap – Where Twitter Is Heading http://tnw.to/15xac

@RavenPratt - Really cool fan page poll application created by @nfusion – love seeing ways like this to encourage interaction http://kl.am/axRI

I apologize for being away for a while, lots of new and exciting things going on in my personal life including an upcoming wedding as well as a new job.  I’ll do my best to get new and fresh content on the site in the coming weeks, but it could be pretty sparse.  In the meantime, why not check out my shared article feed or find me on twitter?

Here are a few article that have caught my eye recently.

• Do Mobile Coupons Matter? – Forrester breaks down which consumers are using mobile coupons, what technologies are on the forefront and if your company should begin to support mobile coupons.
• Rapportive – a simple CRM tool built right into GMail (Firefox add-on)
• How to Create a Text Marketing Campaign – Straight-forward advice for small businesses along with some great tools to help you get started with your first SMS campaign.
• Landing Page Makeover Clinic from CopyBlogger
• Best Keyword Ranking Tools for SEO (video) – paid and free versions
• Keep your website up to date with these SEO Health Checks
• AlertRank is like Google Alerts on Steroids -  each site in your alert will be rated based on an algorithm that takes into account the overall value and influence of the source

Waiting on the NFL playoff games to start and need to kill a little time?  Here are the articles I’m reading this weekend.

• 35 Beautiful and Effective E-commerce Sites. One of my predictions for 2010 is that “experience” will be the big web buzzword.  Smashing Magazine has put together a set of attractive online stores that try to do just that by creating an eye-catching look and also focusing on usability.
• Google SEO Resource for Beginners.  Straight from the mouth of the 800lb gorilla, Google hands out SEO bananas for you to make your site leaner and meaner in 2010.
• Posterous taps Post.ly to help share your media via Twitter. Attach photos, music, videos and docs to your tweets.  Post.ly takes care of the rest.
• Chris Guillebeau over at The Art of Non-Conformity kicks off his $100 business forum.  The premise being to teach individuals to start small businesses on a budget of less than $100.  I was lucky enough to get into the first class beginning in February.  I’ll keep you updated on how it works out.
• Microsoft makes learning Office fun (yes, you read that right).  Microsoft turns learning Office into a game where participants score points for unlocking challenges and achievements. Badges can then be shown off via Facebook.
• How to create custom YouTube, Twitter and MySpace backgrounds

If you’re interested in seeing more, check out my Google Reader Shared Items.

What are you reading this weekend? Let me know in the comments below.

Here are some interesting posts that I’m catching up on this weekend.

• Do-it-yourself iPhone applications – Great article covering a services such as Swebapps and GameSalad that help you get your iPhone app or game off the ground with little investment.  ReadWriteWeb also published 13 tools to build your own iPhone app.
• 100 Social Media and Content Marketing Predictions for 2010 and 10 Must-Do Marketing Tips for 2010
• Scobleizer’s challenge to start a 15-min Twitter business for $100
• 2010: The Year Marketing (as we know it) Dies – Forrester contemplates the next year being a time in which big brands will be forced to be transparent, open and focus on smaller niches. Campaigns will become relationships, impressions transform into experiences and you’ll be required to earn the trust of your customers.  If you’re short on time, just read the bottom 1/3 of the article.
• Screenshots of Facebook’s redesign
• 20 examples of creative WordPress sites