One Half Amazing!

Facebook ads were never that really hard to create in the first place, but now they’ve taken most of the brain work out of it for you.  Now, when you go to create a facebook ad and input your destination URL (the place where the user will go when the click on the ad) it will auto suggest an ad title, 135 characters of copy, and a corresponding image.  It pulls this information from the meta description, page title and available images on the corresponding page.

The only problem I see with this is that if a user is going this route to create their ads, they’ve probably not put much time into naming their pages or doing any SEO work behind the scenes in terms of adding meta descriptions, ALT tags, etc.

Also, don’t forget to add your call-to-action!

Have you tried this?  Did  you even make it this far in the article?  If so, click the like button below.

via Marketing Pilgrim

via Alex Toulemondes’s blog for web entrepreneurs

At times we get so wrapped up and focused in ourselves that we forget the real questions that your customers want you to answer.  When selling any new product, service or big idea make sure you answer the following 3 questions from the customer’s point of view.

• What’s in it for me (the customer)?
• Why should I care?
• Why should I believe you?

Last December, I made predictions for 2009 on what I thought would happen in the world of online marketing and social media. Some were totally off, some were pretty good and a few of my other predictions were totally lame.  Here are the highlights;

My 2009 predictions

1. Twitter finds a way to make money. I thought they would start some sort of subscription based model based on exclusive content and features.
Results - Well, we have some time before the end of 2009 and even though the rumors about Twitter’s supposed business model change with the winds, it doesn’t look like this particular subscription model is going to come to fruition.  I will say that I am disappointed that Twitter is basically the same service they were last year minus the lists and retweets, but hey, that functionality was already in place by outside applications.  In the end – FAIL

2.  Google makes a large TV network acquisition.
Results – Google has been busy this year, but this type of acquisition was not one of them.  FAIL.

3.  Social networks become a thing of the past.  I thought that Facebook and Google Friend Connect would help free content from behind the walled gardens.
Results – More and more sites are integration social tools that tap into these larger network and with the addition of Google Profiles and Social Search, the web itself is becoming more social. I still think Facebook can open up a bit, but in my humble opinion I think I got one right – WIN.

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5 Ways Sentiment Analysis is Ramping Up in 2009 via ReadWrite Web

Sentiment Analysis aims to determine the attitude of a speaker or a writer with respect to a particular topic. The attitude may be their judgment or evaluation their affective state (that is to say, the emotional state of the author when writing) or the intended emotional communication (that is to say, the emotional effect the author wishes to have on the reader). From Wikipedia