From the category archives:
At times we get so wrapped up and focused in ourselves that we forget the real questions that your customers want you to answer. When selling any new product, service or big idea make sure you answer the following 3 questions from the customer’s point of view.
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Last December, I made predictions for 2009 on what I thought would happen in the world of online marketing and social media. Some were totally off, some were pretty good and a few of my other predictions were totally lame. Here are the highlights;
1. Twitter finds a way to make money. I thought they would start some sort of subscription based model based on exclusive content and features.
Results - Well, we have some time before the end of 2009 and even though the rumors about Twitter’s supposed business model change with the winds, it doesn’t look like this particular subscription model is going to come to fruition. I will say that I am disappointed that Twitter is basically the same service they were last year minus the lists and retweets, but hey, that functionality was already in place by outside applications. In the end – FAIL
2. Google makes a large TV network acquisition.
Results – Google has been busy this year, but this type of acquisition was not one of them. FAIL.
3. Social networks become a thing of the past. I thought that Facebook and Google Friend Connect would help free content from behind the walled gardens.
Results – More and more sites are integration social tools that tap into these larger network and with the addition of Google Profiles and Social Search, the web itself is becoming more social. I still think Facebook can open up a bit, but in my humble opinion I think I got one right – WIN.
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