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5 Instagram tactics for brands

5 Instagram Tactics for Brands via ClickZ 

No surprise these early adopters are those brands/publishers/individuals that have been active in other social media platforms. Besides news networks such as ABC, National Geographic, NPR, and NBC, fashion brands such as Burberry, Club Monaco, Gucci, KateSpadeNY, Levi’s, and Marc Jacobs are already sharing photos religiously. – Rudi Leung, ClickZ 

The Difference Between Marketing, PR, Advertising and Branding

via Alex Toulemondes’s blog for web entrepreneurs

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Razorfish 2009 FEED Report Now Available

FEED is an annual consumer behavior report put out by Razorfish that, in the past, has charted how consumers adopt new internet technologies and digital services. This year they flipped it up a little and changed focus. This year’s report is focused on understanding how digital is changing the way consumers interact with brands and how experience really does matter. Their reports are worth their weight in gold. Great stuff, beautiful design.

Free PDF for Download. I’m also happy that they are now offering a printed version via Blurb
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Masters of New Modes Workshop Recap

In case you missed it, new media mavens C.C. Chapman and Adrian Ho converged on Memphis for a one-day workshopTriplePoint PR has probably one of the best write ups on the event.

The mixer that followed gave attendees the chance to speak with both C.C. and Adrian one-on-one.  Both guys were very generous with their time and knowledge.  One Half Amazing gives them a tip of the hat.

Check out the beautiful slides below if you’re interested in hearing what they had to say.

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Starting A Company? Model It After Zappos.com

Wow, who wouldn’t want to work for a company that valued and promoted company culture like Zappos.com?  Watch the video below and you’ll see what I’m talking about.

Zappos Core Values

  1. Deliver WOW through service
  2. Embrace and drive change
  3. Create fun and a little weirdness
  4. Be adventurous, creative, and open-minded
  5. Pursue growth and learning
  6. Build open and honest relationships with communication
  7. Build a positive team and family spirit
  8. Do more with less
  9. Be passionate and determined
  10. Be humble

What core values are important to you in your work?  What values would you add if you could start a company tomorrow? Let me know in the comments below.

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I Am The Walrus: Lessons In Personal Branding From The Beatles

Originally posted October 13, 2008

I ran across a great ChangeThis manifesto recently on establishing and building a personal brand with techniques learned from The Beatles.  It’s a quick and free read that’s worth it’s weight in gold.  Check it out (PDF).

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