<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Digital Marketing and Web Strategy by Bob Hazlett &#124; One Half Amazing! &#187; Marketing</title>
	<atom:link href="http://onehalfamazing.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://onehalfamazing.com</link>
	<description></description>
	<lastBuildDate>Wed, 18 Jan 2012 23:55:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Can I pick your brain?</title>
		<link>http://onehalfamazing.com/marketing/can-i-pick-your-brain/</link>
		<comments>http://onehalfamazing.com/marketing/can-i-pick-your-brain/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 12:56:43 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[pick your brain]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=2922</guid>
		<description><![CDATA[It&#8217;s flattering to be asked for your advice, but such a let down to know that the other party is just there to suck you of all your hard earned knowledge. If they&#8217;re serious about the project, they&#8217;ll find something of value to pay you with. Good read in Forbes. Can I pick your brain? [...]<p><a href="http://onehalfamazing.com/marketing/can-i-pick-your-brain/">Can I pick your brain?</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s flattering to be asked for your advice, but such a let down to know that the other party is just there to suck you of all your hard earned knowledge. If they&#8217;re serious about the project, they&#8217;ll find something of value to pay you with. <a title="Can I pick your brain?" rel="nofollow" href="http://www.forbes.com/sites/work-in-progress/2011/03/28/no-you-cant-pick-my-brain-it-costs-too-much/">Good read in Forbes</a>.</p>
<p><a href="http://onehalfamazing.com/marketing/can-i-pick-your-brain/">Can I pick your brain?</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></content:encoded>
			<wfw:commentRss>http://onehalfamazing.com/marketing/can-i-pick-your-brain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Instagram tactics for brands</title>
		<link>http://onehalfamazing.com/digital-marketing/instagram-marketing/</link>
		<comments>http://onehalfamazing.com/digital-marketing/instagram-marketing/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 13:34:18 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[photos]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=2818</guid>
		<description><![CDATA[5 Instagram Tactics for Brands via ClickZ  No surprise these early adopters are those brands/publishers/individuals that have been active in other social media platforms. Besides news networks such as ABC, National Geographic, NPR, and NBC, fashion brands such as Burberry, Club Monaco, Gucci, KateSpadeNY, Levi&#8217;s, and Marc Jacobs are already sharing photos religiously. &#8211; Rudi [...]<p><a href="http://onehalfamazing.com/digital-marketing/instagram-marketing/">5 Instagram tactics for brands</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></description>
			<content:encoded><![CDATA[<p><a title="Instagram tactics for brands" rel="nofollow" href="http://www.clickz.com/clickz/column/2108953/instagram-tactics-brands">5 Instagram Tactics for Brands via ClickZ </a></p>
<blockquote><p>No surprise these early adopters are those brands/publishers/individuals that have been active in other social media platforms. Besides news networks such as <a title="ABC on Instagram" rel="nofollow" href="http://instagr.am/p/LxOra/">ABC</a>, National Geographic, <a title="NPR on Instagram" rel="nofollow" href="http://instagr.am/p/HuUUP/">NPR</a>, and <a title="NBC on Instagram" rel="nofollow" href="http://instagr.am/p/M2P7F/">NBC</a>, fashion brands such as <a title="Burberry on Instagram" rel="nofollow" href="http://instagr.am/p/MVsQ9/">Burberry</a>, Club Monaco, <a title="Gucci on Instagram" rel="nofollow" href="http://instagr.am/p/GLmpX/">Gucci</a>, KateSpadeNY, Levi&#8217;s, and Marc Jacobs are already sharing photos religiously. &#8211; <a title="Instagram tactics for brands - ClickZ" rel="nofollow" href="http://www.clickz.com/clickz/column/2108953/instagram-tactics-brands">Rudi Leung, ClickZ </a></p></blockquote>
<p><a href="http://onehalfamazing.com/digital-marketing/instagram-marketing/">5 Instagram tactics for brands</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></content:encoded>
			<wfw:commentRss>http://onehalfamazing.com/digital-marketing/instagram-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Never turn down $6 billion</title>
		<link>http://onehalfamazing.com/marketing/groupon-ipo/</link>
		<comments>http://onehalfamazing.com/marketing/groupon-ipo/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 12:02:12 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[IPO]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=2716</guid>
		<description><![CDATA[So, is it really stock-market volatility or could it be that investors don&#8217;t believe Groupon&#8217;s business model can hold water in the long-term? Let&#8217;s not even consider their crazy CEO or shady accounting practices. My wife and I have one rule: If someone offers you $6 billion, you take it. Never turn down $6 billion is a post [...]<p><a href="http://onehalfamazing.com/marketing/groupon-ipo/">Never turn down $6 billion</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></description>
			<content:encoded><![CDATA[<p>So, is it really stock-market volatility or could it be that investors don&#8217;t believe Groupon&#8217;s business model can hold water in the long-term? Let&#8217;s not even consider <a title="Groupon CEO memo to employees" rel="nofollow" href="http://allthingsd.com/20110825/exclusive-groupons-mason-tells-troops-in-feisty-internal-memo-it-looks-good/">their crazy CEO</a> or <a title="Groupon Accounting " rel="nofollow" href="http://blogs.wsj.com/deals/2011/08/26/groupon-skirts-but-doesnt-flout-sec-rules/">shady accounting practices</a>.</p>
<p>My wife and I have one rule: <a title="Groupon turns down $6 billion from Google" rel="nofollow" href="http://www.businessinsider.com/why-groupon-said-no-to-google-2010-12">If someone offers you $6 billion, you take it</a>.</p>
<p><a href="http://onehalfamazing.com/marketing/groupon-ipo/">Never turn down $6 billion</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></content:encoded>
			<wfw:commentRss>http://onehalfamazing.com/marketing/groupon-ipo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Instantly Create Facebook Ads Without Burning Those Brain Cells</title>
		<link>http://onehalfamazing.com/marketing/instantly-create-facebook-ads-without-burning-those-brain-cells/</link>
		<comments>http://onehalfamazing.com/marketing/instantly-create-facebook-ads-without-burning-those-brain-cells/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 13:00:50 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=1915</guid>
		<description><![CDATA[Facebook ads were never that really hard to create in the first place, but now they&#8217;ve taken most of the brain work out of it for you.  Now, when you go to create a facebook ad and input your destination URL (the place where the user will go when the click on the ad) it [...]<p><a href="http://onehalfamazing.com/marketing/instantly-create-facebook-ads-without-burning-those-brain-cells/">Instantly Create Facebook Ads Without Burning Those Brain Cells</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></description>
			<content:encoded><![CDATA[<p><a title="Facebook Ads 101" href="http://onehalfamazing.com/uncategorized/facebook-advertising-101-presentation/">Facebook ads were never that really </a><em><a title="Facebook Ads 101" href="http://onehalfamazing.com/uncategorized/facebook-advertising-101-presentation/">hard</a></em><a title="Facebook Ads 101" href="http://onehalfamazing.com/uncategorized/facebook-advertising-101-presentation/"> to create in the first place</a>, but now they&#8217;ve taken most of the brain work out of it for you.  Now, when you go to create a facebook ad and input your destination URL (the place where the user will go when the click on the ad) it will auto suggest an ad title, 135 characters of copy, and a corresponding image.  It pulls this information from the meta description, page title and available images on the corresponding page.</p>
<p>The only problem I see with this is that if a user is going this route to create their ads, they&#8217;ve probably not put much time into naming their pages or doing any SEO work behind the scenes in terms of adding meta descriptions, ALT tags, etc.</p>
<p>Also, don&#8217;t forget to add your call-to-action!</p>
<p>Have you tried this?  Did  you even make it this far in the article?  If so, click the like button below.</p>
<p style="text-align: left;"><a rel="nofollow" href="http://www.marketingpilgrim.com/2010/07/facebook-ads%E2%80%A6instantly.html"><img class="aligncenter size-full wp-image-1916" title="Autocreate your facebook ads" src="http://onehalfamazing.com/wp-content/uploads/2010/07/facebook-ads-diy.png" alt="" width="580" height="229" /></a>via <a rel="nofollow" href="http://www.marketingpilgrim.com/2010/07/facebook-ads%E2%80%A6instantly.html">Marketing Pilgrim</a></p>
<p><a href="http://onehalfamazing.com/marketing/instantly-create-facebook-ads-without-burning-those-brain-cells/">Instantly Create Facebook Ads Without Burning Those Brain Cells</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></content:encoded>
			<wfw:commentRss>http://onehalfamazing.com/marketing/instantly-create-facebook-ads-without-burning-those-brain-cells/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Difference Between Marketing, PR, Advertising and Branding</title>
		<link>http://onehalfamazing.com/marketing/the-difference-between-marketing-pr-advertising-and-branding/</link>
		<comments>http://onehalfamazing.com/marketing/the-difference-between-marketing-pr-advertising-and-branding/#comments</comments>
		<pubDate>Mon, 03 May 2010 10:51:04 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=1517</guid>
		<description><![CDATA[via Alex Toulemondes&#8217;s blog for web entrepreneurs The Difference Between Marketing, PR, Advertising and Branding is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!<p><a href="http://onehalfamazing.com/marketing/the-difference-between-marketing-pr-advertising-and-branding/">The Difference Between Marketing, PR, Advertising and Branding</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://onehalfamazing.com/wp-content/uploads/2010/05/marketing-vs-pr-vs-advertising-vs-branding-16374-1272663009-1.jpg"><img class="aligncenter size-full wp-image-1516" title="The difference between marketing, advertising, PR and branding" src="http://onehalfamazing.com/wp-content/uploads/2010/05/marketing-vs-pr-vs-advertising-vs-branding-16374-1272663009-1.jpg" alt="" width="300" height="900" /></a></p>
<p>via <a title="Difference between marketing, PR, advertising and branding" rel="nofollow" href="http://blog.alextoul.fr/">Alex Toulemondes&#8217;s blog for web entrepreneurs</a></p>
<p><a href="http://onehalfamazing.com/marketing/the-difference-between-marketing-pr-advertising-and-branding/">The Difference Between Marketing, PR, Advertising and Branding</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></content:encoded>
			<wfw:commentRss>http://onehalfamazing.com/marketing/the-difference-between-marketing-pr-advertising-and-branding/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>3 Questions Your Customers Want You To Answer</title>
		<link>http://onehalfamazing.com/marketing/3-questions-your-customers-want-you-to-answer/</link>
		<comments>http://onehalfamazing.com/marketing/3-questions-your-customers-want-you-to-answer/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 11:04:10 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[3 questions]]></category>
		<category><![CDATA[Bob Hazlett]]></category>
		<category><![CDATA[Customers]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=1385</guid>
		<description><![CDATA[At times we get so wrapped up and focused in ourselves that we forget the real questions that your customers want you to answer.  When selling any new product, service or big idea make sure you answer the following 3 questions from the customer&#8217;s point of view. What&#8217;s in it for me (the customer)? Why [...]<p><a href="http://onehalfamazing.com/marketing/3-questions-your-customers-want-you-to-answer/">3 Questions Your Customers Want You To Answer</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></description>
			<content:encoded><![CDATA[<p>At times we get so wrapped up and focused in ourselves that we forget the real questions that your customers want you to answer.  When selling any new product, service or big idea make sure you answer the following 3 questions from the customer&#8217;s point of view.</p>
<ul>
<li>What&#8217;s in it for me (the customer)?</li>
<li>Why should I care?</li>
<li>Why should I believe you?</li>
</ul>
<p><a href="http://onehalfamazing.com/marketing/3-questions-your-customers-want-you-to-answer/">3 Questions Your Customers Want You To Answer</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></content:encoded>
			<wfw:commentRss>http://onehalfamazing.com/marketing/3-questions-your-customers-want-you-to-answer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Looking Back On My 2009 Predictions</title>
		<link>http://onehalfamazing.com/marketing/looking-back-on-my-2009-predictions/</link>
		<comments>http://onehalfamazing.com/marketing/looking-back-on-my-2009-predictions/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 03:31:33 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[recap]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=1171</guid>
		<description><![CDATA[Last December, I made predictions for 2009 on what I thought would happen in the world of online marketing and social media. Some were totally off, some were pretty good and a few of my other predictions were totally lame.  Here are the highlights; My 2009 predictions 1. Twitter finds a way to make money. [...]<p><a href="http://onehalfamazing.com/marketing/looking-back-on-my-2009-predictions/">Looking Back On My 2009 Predictions</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></description>
			<content:encoded><![CDATA[<p>Last December, I made <a href="http://onehalfamazing.com/e-marketing/online-marketing-and-social-media-predictions-for-2009/">predictions for 2009 on what I thought would happen in the world of online marketing and social media</a>.  Some were totally off, some were pretty good and a few of my other predictions were totally lame.   Here are the highlights;</p>
<h3><strong><span style="text-decoration: underline;">My 2009 predictions</span></strong></h3>
<p><strong>1. Twitter finds a way to make money.  I thought they would start some sort of subscription based model based on exclusive content and features.</strong><strong><a href="http://onehalfamazing.com/wp-content/uploads/2009/12/2787414198_2152fc3976_o.jpg"><img class="alignright size-medium wp-image-1222" title="2787414198_2152fc3976_o" src="http://onehalfamazing.com/wp-content/uploads/2009/12/2787414198_2152fc3976_o-300x225.jpg" alt="2787414198_2152fc3976_o" width="300" height="225" /></a><br />
</strong>Results<strong> </strong>- Well, we have some time before the end of 2009 and even though the rumors about <a rel="nofollow" href="http://www.telegraph.co.uk/technology/twitter/6635221/Twitter-launching-paid-business-accounts.html" target="_blank">Twitter&#8217;s supposed business model</a> change with the winds, it doesn&#8217;t look like this particular subscription model is going to come to fruition.  I will say that I am disappointed that Twitter is basically the same service they were last year minus the lists and retweets, but hey, that functionality was already in place by outside applications.  In the end &#8211; <span style="color: #ff0000;"><strong>FAIL</strong></span></p>
<p><strong>2.  Google makes a large TV network acquisition.</strong><strong><br />
</strong>Results &#8211; Google has been busy this year, but this type of acquisition was not one of them.  <strong><span style="color: #ff0000;">FAIL</span>. </strong></p>
<p><strong>3.  Social networks become a thing of the past.  I thought that Facebook and Google Friend Connect would help free content from behind the walled gardens.</strong><strong><br />
</strong>Results &#8211; More and more sites are integration social tools that tap into these larger network and with the addition of Google Profiles and Social Search, the web itself is becoming more social. I still think Facebook can open up a bit, but in my humble opinion I think I got one right &#8211; <span style="color: #ff0000;"><strong>WIN</strong></span>.</p>
<p><span id="more-1171"></span></p>
<p><strong>7.  Low quality web video will hit the road and HD content will be the new cool.</strong><strong><br />
</strong>Results &#8211; This is probably a push, but I&#8217;m going to give myself some credit.  Is web video still grainy, hard to hear and of poor quality? To that I would say yes, but to counterpoint, its much better than we&#8217;ve seen in the past.  Earlier this month <a title="YouTube 1080p resolution videos" rel="nofollow" href="http://youtube-global.blogspot.com/2009/11/1080p-hd-comes-to-youtube.html" target="_blank">YouTube announced that they&#8217;re bringing 1080p resolution to the web</a> and with the addition of the iPhone 3GS and Flip HD cameras show that things are looking up for HD.  Final call &#8211; <span style="color: #ff0000;"><strong>WIN</strong></span>.</p>
<p><strong>10. More smart phones will hit the market and Google will look to control the mobile advertising market.</strong><strong><br />
</strong>Results &#8211; It took almost 11 months, but I&#8217;m fairly confident that the <a title="Google Acquires Admob" rel="nofollow" href="http://www.google.com/press/admob/" target="_blank">addition of AdMob</a> has sealed this prediction.  The mobile advertising arena in 2010 is going to be exciting to watch as Google looks to bring more effective tools for creating, serving and analyzing mobile ad formats.  I&#8217;m a <span style="color: #ff0000;"><strong>WINNER</strong></span> on this.</p>
<p><strong>13.  Second Life use would take a downward spiral.</strong><strong><br />
</strong>Results &#8211; Linden Labs, the folks behind Second Life claim that user hours and transactions were very healthy in 2009 &#8211; something that <a rel="nofollow" href="http://15timez.blogspot.com/2009/09/credible-source-questions-sl-statistics.html" target="_blank">Nielson had some doubts about</a>.  <a rel="nofollow" href="http://www.quantcast.com/secondlife.com" target="_blank">Traffic to SecondLife.com is down this year</a>, but the virtual world is still alive and kicking. Me=<span style="color: #ff0000;"><strong>FAIL</strong></span>.</p>
<p><a href="http://onehalfamazing.com/marketing/looking-back-on-my-2009-predictions/">Looking Back On My 2009 Predictions</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></content:encoded>
			<wfw:commentRss>http://onehalfamazing.com/marketing/looking-back-on-my-2009-predictions/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Razorfish 2009 FEED Report Now Available</title>
		<link>http://onehalfamazing.com/customers/razorfish-2009-feed-report/</link>
		<comments>http://onehalfamazing.com/customers/razorfish-2009-feed-report/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 12:58:29 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[razorfish]]></category>
		<category><![CDATA[report]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=1096</guid>
		<description><![CDATA[FEED is an annual consumer behavior report put out by Razorfish that, in the past, has charted how consumers adopt new internet technologies and digital services. This year they flipped it up a little and changed focus. This year&#8217;s report is focused on understanding how digital is changing the way consumers interact with brands and [...]<p><a href="http://onehalfamazing.com/customers/razorfish-2009-feed-report/">Razorfish 2009 FEED Report Now Available</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://feed.razorfish.com/">FEED is an annual consumer behavior report put out by Razorfish</a> that, in the past, has charted how consumers adopt new internet technologies and digital services. This year they flipped it up a little and changed focus. This year&#8217;s report is focused on understanding how digital is changing the way consumers interact with brands and how experience really does matter. Their reports are worth their weight in gold.  Great stuff, beautiful design.</p>
<p><a rel="nofollow" href="http://feed.razorfish.com/downloads/Razorfish_FEED09.pdf">Free PDF for Download.</a> I&#8217;m also happy that they are now offering a <a rel="nofollow" href="http://www.blurb.com/bookstore/detail/941524">printed version via Blurb</a><br />
<a href="http://onehalfamazing.com/wp-content/uploads/2009/11/Razorfish_FEED_report.png"><img src="http://onehalfamazing.com/wp-content/uploads/2009/11/Razorfish_FEED_report-300x169.png" alt="Razorfish_FEED_report" title="Razorfish_FEED_report" width="300" height="169" class="aligncenter size-medium wp-image-1097" /></a></p>
<p><a href="http://onehalfamazing.com/customers/razorfish-2009-feed-report/">Razorfish 2009 FEED Report Now Available</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></content:encoded>
			<wfw:commentRss>http://onehalfamazing.com/customers/razorfish-2009-feed-report/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Future of Marketing and Advertising</title>
		<link>http://onehalfamazing.com/digital-marketing/internet-advertising/the-future-of-marketing-and-advertising/</link>
		<comments>http://onehalfamazing.com/digital-marketing/internet-advertising/the-future-of-marketing-and-advertising/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 11:41:17 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Internet Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=960</guid>
		<description><![CDATA[View more documents from Paul Isakson. The Future of Marketing and Advertising is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!<p><a href="http://onehalfamazing.com/digital-marketing/internet-advertising/the-future-of-marketing-and-advertising/">The Future of Marketing and Advertising</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></description>
			<content:encoded><![CDATA[<p><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="What's Next In Marketing And Advertising (2009)" rel="nofollow" href="http://www.slideshare.net/paulisakson/the-future-of-advertising-1793087"></a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=futureofmarketingpdf2009-090730170121-phpapp01&amp;stripped_title=the-future-of-advertising-1793087" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=futureofmarketingpdf2009-090730170121-phpapp01&amp;stripped_title=the-future-of-advertising-1793087" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div id="__ss_1793087" style="width: 425px; text-align: left;">
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" rel="nofollow" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" rel="nofollow" href="http://www.slideshare.net/paulisakson">Paul Isakson</a>.</div>
</div>
<p><a href="http://onehalfamazing.com/digital-marketing/internet-advertising/the-future-of-marketing-and-advertising/">The Future of Marketing and Advertising</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></content:encoded>
			<wfw:commentRss>http://onehalfamazing.com/digital-marketing/internet-advertising/the-future-of-marketing-and-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Ways Sentiment Analysis is Ramping Up in 2009</title>
		<link>http://onehalfamazing.com/digital-marketing/5-ways-sentiment-analysis-is-ramping-up-in-2009/</link>
		<comments>http://onehalfamazing.com/digital-marketing/5-ways-sentiment-analysis-is-ramping-up-in-2009/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 17:52:09 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[analytics]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=924</guid>
		<description><![CDATA[5 Ways Sentiment Analysis is Ramping Up in 2009 via ReadWrite Web Sentiment Analysis aims to determine the attitude of a speaker or a writer with respect to a particular topic. The attitude may be their judgment or evaluation their affective state (that is to say, the emotional state of the author when writing) or [...]<p><a href="http://onehalfamazing.com/digital-marketing/5-ways-sentiment-analysis-is-ramping-up-in-2009/">5 Ways Sentiment Analysis is Ramping Up in 2009</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://feedproxy.google.com/~r/readwriteweb/~3/cXiCpVWxS_c/sentiment_analysis_is_ramping_up_in_2009.php">5 Ways Sentiment Analysis is Ramping Up in 2009</a> via ReadWrite Web</p>
<blockquote><p>Sentiment Analysis aims to determine the attitude of a speaker or a writer with respect to a particular topic. The attitude may be their judgment or evaluation their affective state (that is to say, the emotional state of the author when writing) or the intended emotional communication (that is to say, the emotional effect the author wishes to have on the reader). <a title="Wikipedia Sentiment Analysis" rel="nofollow" href="http://en.wikipedia.org/wiki/Sentiment_analysis" target="_blank">From Wikipedia </a></p></blockquote>
<p><a href="http://onehalfamazing.com/digital-marketing/5-ways-sentiment-analysis-is-ramping-up-in-2009/">5 Ways Sentiment Analysis is Ramping Up in 2009</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
<p>
</p>
]]></content:encoded>
			<wfw:commentRss>http://onehalfamazing.com/digital-marketing/5-ways-sentiment-analysis-is-ramping-up-in-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

