Digital Marketing and Web Strategy by Bob Hazlett | One Half Amazing!

Last December, I made predictions for 2009 on what I thought would happen in the world of online marketing and social media. Some were totally off, some were pretty good and a few of my other predictions were totally lame.  Here are the highlights;

My 2009 predictions

1. Twitter finds a way to make money. I thought they would start some sort of subscription based model based on exclusive content and features.
Results - Well, we have some time before the end of 2009 and even though the rumors about Twitter’s supposed business model change with the winds, it doesn’t look like this particular subscription model is going to come to fruition.  I will say that I am disappointed that Twitter is basically the same service they were last year minus the lists and retweets, but hey, that functionality was already in place by outside applications.  In the end – FAIL

2.  Google makes a large TV network acquisition.
Results – Google has been busy this year, but this type of acquisition was not one of them.  FAIL.

3.  Social networks become a thing of the past.  I thought that Facebook and Google Friend Connect would help free content from behind the walled gardens.
Results – More and more sites are integration social tools that tap into these larger network and with the addition of Google Profiles and Social Search, the web itself is becoming more social. I still think Facebook can open up a bit, but in my humble opinion I think I got one right – WIN.

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FEED is an annual consumer behavior report put out by Razorfish that, in the past, has charted how consumers adopt new internet technologies and digital services. This year they flipped it up a little and changed focus. This year’s report is focused on understanding how digital is changing the way consumers interact with brands and how experience really does matter. Their reports are worth their weight in gold. Great stuff, beautiful design.

Free PDF for Download. I’m also happy that they are now offering a printed version via Blurb

5 Ways Sentiment Analysis is Ramping Up in 2009 via ReadWrite Web

Sentiment Analysis aims to determine the attitude of a speaker or a writer with respect to a particular topic. The attitude may be their judgment or evaluation their affective state (that is to say, the emotional state of the author when writing) or the intended emotional communication (that is to say, the emotional effect the author wishes to have on the reader). From Wikipedia

Razorfish recently released their social influence marketing report. Download it, read it, give it to your boss.

Social Influence Marketing (SIM) is about employing social media and social influencers to achieve the marketing and business needs of an organization.

Social Influence Marketing is about recognizing, accounting and tapping into the fact that as your potential consumer makes a purchasing decision, he or she is being influenced by different circles of people through conversations with them, both online and off. It is not enough to market to the consumer anymore; as a marketer you also have to market to each individual’s social influencers throughout the marketing funnel.

In case you missed it, new media mavens C.C. Chapman and Adrian Ho converged on Memphis for a one-day workshop.  TriplePoint PR has probably one of the best write ups on the event.

The mixer that followed gave attendees the chance to speak with both C.C. and Adrian one-on-one.  Both guys were very generous with their time and knowledge.  One Half Amazing gives them a tip of the hat.

Check out the beautiful slides below if you’re interested in hearing what they had to say.