One Half Amazing!

“Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand.”

Thanks Kenny!

It’s easy to create a Facebook page or get people to join your network, but how do you make the web as a whole more social?

Changing the way your small team works and communicates doesn’t take much effort. Changing the way the entire organization shares ideas, collaborates and communicates is a big movement.

If you know a few easy tricks, its easy to write for search engines, but how do you write and create unique content that people seek out and instantly recognize?

Anyone can create a product or services that people will buy, but how do you move to products that people seek out, talk about and want to become a part of?

I could go on and on.  The point is – the stuff on the top is easy and most people and businesses are willing to stop there.  Take off the blinders, get your hands dirty and dig deeper.  The payoff is much greater than the work required.

How would your job (or strategy) change if they cured cancer tomorrow? AIDS? Heart Disease?  What if everyone in the world had access to a computer and the internet? What if the government outlawed some portion of your business?  What if Google just disappeared? What if everyone had the same amount of money?  Would they still need your products?  Would they still use your services? How would you survive?

Originally posted September 19, 2008.

All the social media tools/strategies/campaigns you’re thinking about implementing in your business are mute if you dont have a solid product that that gets people excited, solves problems or elisits passion. Start with the foundation before you build the house.

“I say to you, this morning, that if you have never found something so dear and precious to you that you will die for it, then you aren’t fit to live.

You may be 38 years old, as I happen to be, and one day, some great opportunity stands before you and calls upon you to stand for some great principle, some great issue, some great cause. And you refuse to do it because you are afraid.

You refuse to do it because you want to live longer. You’re afraid that you will lose your job, or you are afraid that you will be criticized or that you will lose your popularity, or you’re afraid that somebody will stab or shoot or bomb your house. So you refuse to take a stand.

Well, you may go on and live until you are ninety, but you are just as dead at 38 as you would be at ninety.

And the cessation of breathing in your life is but the belated announcement of an earlier death of the spirit.

You died when you refused to stand up for right.

You died when you refused to stand up for truth.

You died when you refused to stand up for justice.”

-Dr. Martin Luther King, Jr.
From the sermon “But, If Not” delivered at Ebenezer Baptist Church on November 5, 1967.

Outtalking (a.k.a filibuster) people into agreeing with you isn’t a strategy, its just plain stupid. Yes, you may get what you want at that point, but you’ll never get another thing from that person.