Digital Marketing and Web Strategy by Bob Hazlett | One Half Amazing!

Those who make your life easier — and those who make it harder.

Those whose presence helps you perform better — and those whose presence makes you do worse.

Those concerned about doing the work — and those concerned about getting the credit.

Those who leave you feeling up — and those who leave you feeling down.

Those who simplify — and those who complicate.

Those who listen when others are talking — and those who wait when others are talking.

Those who give — and those who take.

Those who last — and those who fade.

Which are you?

A little inspiration for 2011. Have a kick-butt holiday!

“Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand.”

Thanks Kenny!

It’s easy to create a Facebook page or get people to join your network, but how do you make the web as a whole more social?

Changing the way your small team works and communicates doesn’t take much effort. Changing the way the entire organization shares ideas, collaborates and communicates is a big movement.

If you know a few easy tricks, its easy to write for search engines, but how do you write and create unique content that people seek out and instantly recognize?

Anyone can create a product or services that people will buy, but how do you move to products that people seek out, talk about and want to become a part of?

I could go on and on.  The point is – the stuff on the top is easy and most people and businesses are willing to stop there.  Take off the blinders, get your hands dirty and dig deeper.  The payoff is much greater than the work required.

How would your job (or strategy) change if they cured cancer tomorrow? AIDS? Heart Disease?  What if everyone in the world had access to a computer and the internet? What if the government outlawed some portion of your business?  What if Google just disappeared? What if everyone had the same amount of money?  Would they still need your products?  Would they still use your services? How would you survive?

Originally posted September 19, 2008.

All the social media tools/strategies/campaigns you’re thinking about implementing in your business are mute if you dont have a solid product that that gets people excited, solves problems or elisits passion. Start with the foundation before you build the house.