Twitter, Twitter, oh!
Everyone an expert. Link.
All I got are bots.
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From the category archives:
Social Media
Twitter Haiku
by Bob Hazlett on January 15, 2010
Social Media RFP Template
by Bob Hazlett on January 14, 2010
The Social Media Request for Proposal template is for companies to help them choose the right social media partner. It runs through the mandatories such as strategy, reputation and monitoring as well as the almighty questions about R.O.I, metrics, project management and community.
If you’re looking for a social media agency, here’s a good jumping off point. If you’re an agency, take a look at the questions. How can you better position your organization to create real value for your clients?
Social Media RFP Template – Social Media Group
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Determining Social Media ROI
by Bob Hazlett on November 19, 2009
Olivier Blanchard Basics Of Social Media Roi
Key Takeaways
- Social Media is not free – it takes resources such as time, people and technology
- There are lots of non-financial items such as retweets, impressions and facebook fans that many marketers equate to ROI, but that’s not necessarily true. ROI is dependent on an actual financial impact.
- Things like sales revenue, number of transactions and new customers are what makes an impact on the bottom line. Make sure your transaction data measures your frequency, reach and yield (see slide 47).
- Overlay your data to see what patterns develop. Can you correlate your social media efforts to increase dollars per transaction, customer frequency, etc? What trends and precursors develop?
- Find what works, then work to make it better
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