One Half Amazing!

New developments over the weekend from Facebook will give publishers the ability to communicate deeper with their likers. For example, let’s say you like this article.  Well, with these new options, I could possibly send a news feed item to all likers with a link to my follow-up piece, a thank you video or even a coupon to go and purchase my book.  This goes beyond the likes on facebook.com as well; it expands these interactions to all areas of the web.  Facebook even offers publishers the ability to track these interactions. Check out the documentation here.

This option really opens up more of a 2-way dialogue with publishers and fans of their content.  I’m looking forward to seeing how smart brands take advantage of this new option.

Twitter, Twitter, oh!
Everyone an expert. Link.
All I got are bots.

The Social Media Request for Proposal template is for companies to help them choose the right social media partner.  It runs through the mandatories such as strategy, reputation and monitoring as well as the almighty questions about R.O.I, metrics, project management and community.

If you’re looking for a social media agency, here’s a good jumping off point.  If you’re an agency, take a look at the questions.  How can you better position your organization to create real value for your clients?

Social Media RFP Template – Social Media Group

Olivier Blanchard Basics Of Social Media Roi

Key Takeaways

So you’ve got a Google Wave invite and your chomping at the bit to integrate twitter into your waves?  Well, Danny Sullivan has the answer for you.

Basically, you need to add Tweety-Wave as one of your contacts (tweety-wave@appspot.com) and then add them to a new wave.  The application will verify your login credentials and you’re off an running.  There are a few downfalls as Tweety-Wave and Google Wave are brand new, so the features are on the short side, but that is to be expected.  Try it out and let me know what you think.

For those of you that were lucky enough to get a Google Wave invite, how do you like it?

According to a recent report by ViTrue, the best time to get a response from your fans is on Tuesday.  Click through rates peaked at nearly 10% on Tuesday and actually hovered around the same percentage on both Monday and Wednesday as well.

The worst time?  Their study suggests that click-through-rates plummet on Friday and Saturday with less than a 3% CTR.