Kind Of A Big Deal: Facebook Allows Publishers to Contact Likers
New developments over the weekend from Facebook will give publishers the ability to communicate deeper with their likers. For example, let’s say you like this article. Well, with these new options, I could possibly send a news feed item to all likers with a link to my follow-up piece, a thank you video or even a coupon to go and purchase my book. This goes beyond the likes on facebook.com as well; it expands these interactions to all areas of the web. Facebook even offers publishers the ability to track these interactions. Check out the documentation here.
This option really opens up more of a 2-way dialogue with publishers and fans of their content. I’m looking forward to seeing how smart brands take advantage of this new option.



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