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Foursquare users are checking out

In July 2010, Foursquare had 2 million users performing 1 million check-ins per day. By the end of the year, that number had risen to 5 million users performing 2 million check-ins per day. Impressive growth, yet this means check-ins per user declined from 0.5 per person to 0.4. It also suggests that many of those five million users aren\'t active.
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I know my check-ins have dramatically declined in the past 6 months. I might check in once or twice a week just to see who is nearby.

The news is worse for Facebook Places and Yelp (who already had huge user bases before implement check-in services). See this chart from Business Insider.

I’m not sure I can put my finger on the reason for this backslide. Did the game of collecting badges grow weary on users? Are the likes of Foursquare and Gowalla geared towards early-adapters? Has the value of checking-in declined?

April 14, 2011 Comments Off , , ,

Aside

My PRSA presentation: Where to Meet Your Audience in 2011

I had the great privilege to speak at the Memphis PRSA Chapter luncheon today. My presentation centered on location-based services such as Foursquare and Gowalla and how businesses should take advantage of their services. I added my thoughts on new features and changes you’ll see in 2011 from mobile and these social networks. For good measure, I broke out my crystal ball and gave 5 good social media predictions for 2011.
Upon leaving I heard people commenting that the deck was equivalent to seeing Pink Floyd live in concert :-) .   If you missed it you can check out the slideshow below. Here, There and Yonder: Where to Meet Your Audience in 2011
View more presentations from Bob Hazlett.
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December 8, 2010 Comments Off , , , ,

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List of Foursquare badges and how to get them

One of the keys to getting lots of new badges is to follow major brands.  See the complete list of Foursquare badges.

September 2, 2010 0 Comments ,

Display Your Foursquare Check-ins on Google Maps in 2 Steps

Here is how to view your view your Foursquare check-ins on Google Maps.

  1. Visit your foursquare feeds page. Right click and copy the KML link  (no need to download it).
  2. Visit Google Maps and paste your copied link into the search box. Hit enter.

You can also add “?count=100″ (or any number that you’d like to see) to the end of the URL (after .KML) to see a specific number of check-ins.  About Foursquare also has some cool tricks on tracking your check-ins with Google Calendar and Google Earth.

via About Foursquare

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July 9, 2010 0 Comments , , , ,

Check-In To The Foursquare App Store

Foursquare launched their shiny new app store today.  It only has 10 apps to start, but includes games, visualization and augmented reality apps as well as a few that tie all your location-based services (like Gowalla, Brightkite) together in one place.  Each app has it’s own page that gives a short blurb and screenshot of the application.

I’m also glad to see the first Foursquare iPad app is available.  It will set you back $2.

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May 13, 2010 1 Comment , , , , ,