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How to Backup Your WordPress Blog

1. Download the WordPress Database Backup Plugin
2. Install and activate (tools > backup)
3. Select how you’d like the backup delivered and its frequency. You can download to your computer, email it to yourself or back it up to a server. Backups can be delivered hourly, daily or weekly.

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PowerPoint Karaoke Memphis Style

I hosted PowerPoint Karaoke last week and wanted to share the results with you. Toggle through the videos below.

In case you’re new to it, in PowerPoint Karaoke, contestants deliver PowerPoint presentations in a karaoke-styled venue. But there’s a twist: Presenters see the randomly chosen slides for the first time when they’re presenting. Presentations are on the clock and off the cuff. For more info, check out PowerPoint Karaoke

Thanks for everyone who came out, Craig from Space150 and the fine folks at Imation. We had a blast. #PPTK

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Sponsor Me for PubCon Las Vegas 2009

PubCon takes place this November 10-13 at the Las Vegas Convention Center.  Tony Hsieh, CEO of Zappos, kicks off the event which caters to Search engine marketers, ninja webmasters, platinum trophy affiliate managers, program & channel managers and purchasing agents.  PubCon also features the likes of Matt Cutts, fine folks from Yahoo, SEOMoz and Crowd Spring who will indeed lay the most ground breaking knowledge on the crowd.

Here’s your chance to sponsor me to cover the event for your company. I’ll report the event on your behalf, tweet, (video) blog, network and provide a comprehensive actionable report so you can nunchuck your way past the competition. Heck, I’ll even pimp your gear and stickers. A gold access pass runs $999 for the four day event + travel and lodging. Its a win-win situation.  You get a marketing blogger with a great following and background in the industry along with the promotion, feedback and action plan to run the other guys out of town.

Let’s talk.  Contact me here.

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Facebook Advertising 101 Presentation

My presentation on advertising in facebook from Social Camp Memphis. I hope you enjoyed it!

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Take Advantage of Your Competitors Super Bowl Success By Bidding On Their Keywords

Don’t have $3MM to spend on a 30-second Super Bowl commercial? Take advantage of your competitors deep pockets by bidding on long-tail memorable ad keywords that your competition may have missed. For example, Career Builder put out a series of spots during last year’s game that focused on “Follow Your Heart.” Users who searched on the “follow your heart” terms most likely didn’t remember the brand behind the commercial.  Monster.com took advantage of Career Builder publicity by bidding on their tagline and hence directing a large amount of focused traffic right to their site.

Lesson: If you’re the guy paying $3MM for a single TV commercial, make sure you have a little extra left over for other mediums as well. If you’re the guy who can’t afford the budget, riding your competitors coat tails, doing a little recon and spending a few hours setting up a landing page makes you look like the MVP in the eyes of your boss.

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You Have Nothing to Lose in a Slow Economy

Originally posted November 20, 2008

One of the best things you can do in an economy riddled with doubt and uncertainty is invest in yourself and your staff.  The recent economic slowdown will only progress the way we do business in the future.  Educate yourself, be aggressive (Google was formed in a supposed economic downturn), make new markets, be passionate about what you do and don’t be afraid to make mistakes.  What do you have to lose?

Ask yourself: What’s the one thing I’m doing right now to make myself better?

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