From the category archives:

Videos

Stay Curious

by Bob Hazlett on January 30, 2010

Stay curious my friends.

‘curiosity’ from Nic Askew on Vimeo.

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Mark Robertson of ReelSEO caught up with YouTube’s Matthew Liu to get some insight on best practices for optimizing your videos. Here’s what he had to say.

Content

  • Creative should be engaging and compelling enough for users to comment, rate and ultimately share.
  • Shorter videos (2-3 min) perform better than longer (~10 min) videos.
  • Learn from your video Insights.  If your viewers are engaged better than other videos, you’re going to be rewarded in search rankings.

Community

  • Clear and concise tags, description and title.  Use complete sentences when you can.  Tags should be relevant, don’t try to play off of popular terms if your video isn’t related to that particular subject.
  • Keep embeds on, the more links or times your video is embedded on outside pages, the better ranking you’ll get.
  • Videos with more ratings, comments and views typically get better rankings.
  • Use annotations to link multiple videos together.  Don’t forget to add date and location to your video’s description.

Found a YouTube tip that’s helped you achieve better rankings? Share it in the comments below.

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Campaigns like this one from Element Skateboards give me hope for the future of marketing. They pieced elements (no pun intended) of the online world, video, real-life events and the passion of their audience and created a truly simple and elegant campaign. Take notes from the video below.

A campaign for Element Skateboards where skaters can challenge each other to claim spots.

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Facebook Universal Search, Visualization, 12Seconds and Landing Page Design

by Bob Hazlett July 10, 2009

Facebook let it all hang out to a select group of members to test their new search interface.  The system would allow members to search their news feed for recent updates, photos, links, videos and notes being shared on friends’ profiles and fan Pages. Users who have made their profile and content available to anyone [...]

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Elizabeth Gilbert TED Talks: Showing Up, Your Genius and New Ways to Think About Creativity

by Bob Hazlett June 28, 2009

Elizabeth Gilbert TED Talks video in which she talks about life after your greatest successes are believed to be behind you, the art of showing up everyday and how you should put down your ego and realize that your genius is on loan from the universe.  It’s well worth the 20 minutes.

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All Laundry Detergent Viral Videos Help Charities

by Bob Hazlett April 8, 2009

File this under things I wish I had thought of.
All Laundry Detergent teamed up with The Celebrity Apprentice to help create and distribute a viral video that donated 50 cents to two charities every time their video was shared. All is essentially using their budget as incentive to encourage people to share and distribute clips [...]

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How to: Optimizing Video for Search Engines

by Bob Hazlett April 6, 2009

Video is an amazing medium that’s being integrated into every part of our digital lives. It’s power is enormous. The one main downfall with video though is that its hard to optimize it’s content so that search engines index it correctly.  Have no fear, here are a few tips that I’ve found that can help [...]

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Online Marketing and Social Media Week In Review – Bobby Digital Edition

by Bob Hazlett February 7, 2009

Online Marketing and Social Media week in review for Feb. 7, 2009.  Bobby Digital talks about the Google Latitude debut, Facebook joining the Open ID alliance, Urchin 6.5 as well as Social Camp Memphis and Social Media Expedition.

Special thanks to David After Dentist

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My Favorite Cat Videos of 2008

by Bob Hazlett January 22, 2009

Originally posted December 26, 2008
Being bored out of mind during the holidays has forced me to put together a compilation of my top cat viral cat videos of 2008.
Top Cat Viral Videos of 2008 from Bob Hazlett on Vimeo.

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How to Avoid Shooting Yourself In The Leg Using Social Media

by Bob Hazlett January 22, 2009

Originally posted December 4, 2008
As I’m sure you’ve heard by now, Giants wide receiver Plaxico Burress recently shot himself in the leg in a New York nightclub.  Yesterday, I had the opportunity to attend Social Media Breakfast here in Memphis (which turned out to be a HUGE success) and got the chance to ask attendees [...]

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Using Video In Your E-Commerce Site to Spice Up Sales

by Bob Hazlett January 22, 2009

Originally posted October 28, 2008
While the internet is great for commerce, there are still elements of the brick-and-mortar world that customers crave.  Engagement, customer service and human interaction are hard to replicate through a website.   Video is a great way to add more of a human side to your online presence.  Here are 3 quick [...]

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My ‘Get Some Girth’ Firefox Video

by Bob Hazlett June 29, 2008

In 2007, Mozilla held a competition for users to create a Firefox commercial. The winner would take some some cash and jubilation from the Firefox community. The video below was my entry. I didn’t win (unless you call a T-shirt a prize), but I thought I’d share it on my site for the first time. [...]

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Striking Writers Should Flip the Script

by Bob Hazlett December 4, 2007

As the writers continue to strike in Hollywood, I can’t think of a better time for them to change the game. As media and the content providers continue to change, the writers could easily pick up their ball and go play somewhere else. Is this the time that television and movies distributed and viewed primarily [...]

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