ThinkVitamin had a great comic this week on creating and understanding personas. Personas are ficticious characters that are created to represent a larger segment or targeted demographic of customer that you’re trying to reach. They are used to help guide decisions about a product, features or its overall design.
Personas are useful because they put a face on otherwise abstract data about your customers. By thinking about the needs of these fictional characters, you can better infer what a real person might need or want.
Additional Articles on Personas from The Cooper Journal
