Quick Online Marketing Tip – Update Your Negative Keywords

Originally posted January 15, 2009

As budgets get tighter, take 20 minutes today to update your paid search negative keywords.  Negative keywords are those irrelevant or low converting keywords that you add to a pay-per-click campaign which tell the ad system not to show your ad when that particular keyword appears in a search.

To start, do some research for new negative and low-performing keywords through Google’s keyword tool or your web analytics data. Add your findings to your already established campaigns and adgroups.

Adding additional negative keywords optimizes and streamlines your campaigns’ effectiveness. They increases your quality score, improves your click-thru and conversion rates.

January 22, 2009 6 Comments ,

  • http://www.sharingatwork.com Daniel J. Pritchett

    Thanks a lot for letting me participate in the nascent Buddy Blogger series, Bob! Let's hope the next month is even more fun.

  • http://www.buckdaddyblog.com BuckD

    Great job Daniel. Even better than mine which it is always hard to top me:)

  • http://www.sharingatwork.com Daniel J. Pritchett

    Thanks a lot for letting me participate in the nascent Buddy Blogger series, Bob! Let's hope the next month is even more fun.

  • http://www.buckdaddyblog.com BuckD

    Great job Daniel. Even better than mine which it is always hard to top me:)

  • http://www.sharingatwork.com Daniel J. Pritchett

    Thanks a lot for letting me participate in the nascent Buddy Blogger series, Bob! Let's hope the next month is even more fun.

  • http://www.buckdaddyblog.com BuckD

    Great job Daniel. Even better than mine which it is always hard to top me:)