In a recent survey, 56% of U.S. and U.K. online retailers indicated that their overall sales conversion rates increased over the past year simply by adding product reviews to their site. Giving customers a voice can really pay dividends. 77% indicated that their site traffic increased (along with better search engine optimization) and 42% found that average order value increased because of the reviews.

How do you improve customer retention and loyalty? Do you customers have a voice? If that’s hard for you to answer, go to Google and search for terms such as “I love”, “I hate”, “I like”, “I didn’t like” including your brand in the query (i.e. ” I love One Half Amazing”). If they’re not venting on your site, then it’s probably coming out in public.

Additional Resources:
eMarketer – Customer Reviews Increase Web Sales
Church of the Customer Blog

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