In case you were too busy giving birth to 8 kids this week, here are some of the highlights you missed.

Advertisers are mashing online and offline events.  This week Facebook partnered with AT&T to stream a live Lil’ Wayne concert and Sunday Pepsi is hosting and online Super Bowl Party.  {NOTE: I wonder how you could take your event or product and engage people who aren’t physically there?}

Razorfish came out with a report that ties consumer social media activity to purchase behavior. They determined that the more deeply engaged someone is with social media, the more likely they are to make a purchase.  Glad to have the data to back up our assumptions.

Rumors of the GDrive surfaced

Web Site and Social Media metrics you should monitor

Jiffy Lube is using mobile marketing to bring in 50% new households