The Internet Changes Everything

I'm sure by now these clips have made there way around the net and have been played countless times. Five years ago only a handful of people would have seen these flubs live and only a few would have told someone about it. The Internet and online media has changed everything. New and ever-evolving technology allows anyone to record, upload, stream and share their best clips with 10, 20, 50, 300 of their closest 'friends' in nearly real time. In the past users would never have been able to record live on their computer, edit it down into a :60 second clip, post it to YouTube, place it on their FaceBook account, Twitter it, write a blog post and Dugg it with a few clicks of the mouse (or on their cell phone while waiting in line at Starbucks). Heck, not one of these technologies I just mentioned was even around 5 years ago. The game is changing and if you or your business are not ready to address it, then you could end up being the one without a map.

How will you address your flubs? How will you promote your successes?

What technology will come around in the next 5 years that you can take advantage of? How will you anticipate and prepare for it now?