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You’re going to use Google+ and like it

But when they use that natural monopoly to start pushing into other verticals, things get gray. Travel, restaurant reviews, etc, etc. We see more of it each year. But this, at first glance, seems decidedly worse. Google is using Search to propel their social network. They might say it’s “not a social network, it’s a part of Google”, but no one is going to buy that. They were late to the game in social and this is the best catchup strategy ever.

MG Siegler

MG Seigler commenting above on Google’s latest announcement to closely integrate Google+ features into search results. Starting now, search results will be more closely tied to your Google+ profile. The rub is that very little of your Facebook, Twitter or other connections or content will be integrated into these results. To me and a lot of other users, this feels like Google is shoving their Google+ social network down your throat and essentially forcing you to use it or suffer with poor search results. As a marketer, that means you better get on the boat now.