The LA Times is reporting that augmented reality apps will finally be a reality in September with the release of iPhone OS 3.1.
Augmented reality software works to overlay useful info onto a real-world view using a mobile device. Imagine the amazing apps that commercial ventures could create with the augmented reality technology like the videos show below. You could walk into your favorite store, search for the products you’re looking for and potentially have information, coupons and offers pushed to you at the exact point when you’re ready to make a purchase decision. Both sides would benefit – stores would have to employee less people and customers would have a richer experience.
Imagine going to an outdoor concert, finding all the folks you know attending that same event and even exploring information about the bands and songs going on at that exact moment. The list is endless. Developers and marketers should be salivating like a wild dog over the potential.
