Google just made it even better for local businesses to advertise their services and for mobile users to take advantage and redeem coupons/offers without the hassle of cutting tiny squares out of the Sunday newspaper. Here’s how it works;
- If you’re a local business, spend 5 minutes on Google Local Business Center and create a listing (even if you don’t intend to offer a coupon, you should do this).
- Once you’re in, click on the Coupons tab at the top of the page.
- Fill in the gritty details of your coupon and make sure you select ‘Mobile’ as your method of distribution.
- Users that search for your business via their mobile device will be presented with your businesses’ Place Page (just go to google.com in your mobile browser). They will then be able to view and present the mobile coupon upon their arrival. No scissors necessary.
Why not try and make something exclusive for mobile users, like a super-secret offer that only those users would know about? Measure your success and try to capitalize on those users using mobile as a primary means of communication.