Digital Marketing by Bob Hazlett | Web Marketing, Online Strategy — One Half Amazing!

The New Google Analytics Feature That Will Help You Timeline 2010

by Bob Hazlett January 1, 2010

If you’re a Google Analytics user, you’ll be happy to know the GA team is slowing rolling out new features. One of the coolest and most needed in my opinion is the ability to add annotations to your data over time. Annotations are small notes and snippets you can add to your timeline. They’ll help [...]

Read the full article →

Weekend Reading List

by Bob Hazlett December 19, 2009

Here are some interesting posts that I’m catching up on this weekend.

Do-it-yourself iPhone applications – Great article covering a services such as Swebapps and GameSalad that help you get your iPhone app or game off the ground with little investment. ReadWriteWeb also published 13 tools to build your own iPhone app.
100 Social Media and Content [...]

Read the full article →

Looking Back On My 2009 Predictions

by Bob Hazlett December 9, 2009

Last December, I made predictions for 2009 on what I thought would happen in the world of online marketing and social media. Some were totally off, some were pretty good and a few of my other predictions were totally lame. Here are the highlights;
My 2009 predictions
1. Twitter finds a way to make money. [...]

Read the full article →

Google Launches Mobile Coupons

by Bob Hazlett November 24, 2009

Google just made it even better for local businesses to advertise their services and for mobile users to take advantage and redeem coupons/offers without the hassle of cutting tiny squares out of the Sunday newspaper. Here’s how it works;

If you’re a local business, spend 5 minutes on Google Local Business Center and create a listing [...]

Read the full article →

Feedback Friday

by Bob Hazlett November 20, 2009

@lalunablanca entertained this idea a couple weeks ago via twitter. Here’s how it goes. I want your feedback. Simply tell me what you like about this blog and what sucks. Tell me the type of posts that benefit you most and those that you just gloss over.
Post your feedback in the comments below or drop [...]

Read the full article →

New: Publish to Facebook Fans Based on Location and Language

by Bob Hazlett November 19, 2009

Just past midnight last night, Facebook pushed a feature to their pages that allows administrators to publish posts, links, photos, and videos to fans based on their location and language preference. A post that is published to Facebook users in a specific location or language will only be visible to those users. Other users will [...]

Read the full article →

Google Content Network Blast

by Bob Hazlett November 18, 2009

Google content advertisers can now run what is called a network blast or surge campaign. It involves serving display ads from one advertiser on most of Google’s content network pages during a specific block of time, to users in a specific geographic area or age range. Basically they Nagasaki users with a display [...]

Read the full article →

How-to Make Your Own URL Shortening Service

by Bob Hazlett November 14, 2009

It’s a Small URL After All takes you through the process of using open-source Yourls to create your own personalized URL shortening service similar to tinyurl.com and bit.ly. This deck was presented at BarCamp Memphis by Bob Hazlett of www.onehalfamazing.com and Daniel Pritchett of www.sharingatwork.com.
Making Your Own URL Shortening Service
View more documents from Bob Hazlett.

var [...]

Read the full article →

EMail Marketing Tip

by Bob Hazlett November 10, 2009

You know that blurb of text, usually at the top of your email message that reads usually like, “If you can’t view this email, click here.” Next time you send out an email blast to your customers, try to change it up and make it a little more enticing. Try something like “Save 25% [...]

Read the full article →

Razorfish 2009 FEED Report Now Available

by Bob Hazlett November 9, 2009

FEED is an annual consumer behavior report put out by Razorfish that, in the past, has charted how consumers adopt new internet technologies and digital services. This year they flipped it up a little and changed focus. This year’s report is focused on understanding how digital is changing the way consumers interact with brands and [...]

Read the full article →

BarCamp Memphis

by Bob Hazlett November 7, 2009

Saturday, Nov 14th marks BarCamp #2 for Memphis. BarCamp Memphis is a small part of a larger network of user generated conferences or ‘unconferences.’ These events are open to everyone, participatory and ad-hoc. The content is determined and provided by the participants. Its pretty cool to see how it all shakes out.
A lot of [...]

Read the full article →

Google Analytics Desktop Application – One Dashboard, Viewing Multiple Accounts at Once

by Bob Hazlett November 7, 2009

Trakkboard (free) gives you Google Analytics data on your desktop and the ability to easily create dashboards that pull data across multiple Google Analytics logins and profiles. Trakkboard uses the Google Analytics API to load data from Google Analytics and to display top level metrics all within the same view. It’s a neat little [...]

Read the full article →

Prius iPhone App Gives You Control of Time Square Billboard

by Bob Hazlett October 29, 2009

Next time you’re in Times Square with your iPhone, download the Prius app and graffiti all over their billboard. I’m sure we’ll see more of these richer brand interactions in the future.

var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, delicious, twitter, google, facebook, reddit, live, more’;