Tad tries to define this new shift in search engine optimization or what some are calling SEO 2.0 (which in my opinion is a lazy name). While many of the pros are still hatching out and evolving the definition, he gives it a go and says that SEO 2.0 is “not Google SEO, a Buzzword, a PPC scheme or part of an MLM formula, it’s the people’s SEO, about relevancy & ORM“(object relational mapping – allowing different systems to basically speak a similar language).
Putting it all together, SEO 2.0 is about changing the factors that currently impact what influences a site and relies more on community and trust. SEO 2.0 also takes into account other mediums much more, such as video, maps, books and looks to makes results more personal to the user. Here is the full SEO 2.0 article.
