Razorfish recently released their social influence marketing report. Download it, read it, give it to your boss.
Social Influence Marketing (SIM) is about employing social media and social influencers to achieve the marketing and business needs of an organization.
Social Influence Marketing is about recognizing, accounting and tapping into the fact that as your potential consumer makes a purchasing decision, he or she is being influenced by different circles of people through conversations with them, both online and off. It is not enough to market to the consumer anymore; as a marketer you also have to market to each individual’s social influencers throughout the marketing funnel.
