Digital Marketing and Web Strategy by Bob Hazlett | One Half Amazing! » 2010 http://onehalfamazing.com Wed, 18 Jan 2012 23:55:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 My personal Person Of The Year http://onehalfamazing.com/personal/my-person-of-the-year/ http://onehalfamazing.com/personal/my-person-of-the-year/#comments Mon, 20 Dec 2010 13:00:39 +0000 Bob Hazlett http://onehalfamazing.com/?p=2355 My personal Person Of The Year is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

]]> I’m very blessed to have a lot of amazing people in my life. I have a great wife, tremendous friends, a loving family and kick-butt co-workers. But there is one person I’m close with that sticks out year-after-year and gets zero recognition for it.

My Dad is my personal person of the year. Time Magazine can keep Mark Zuckerberg

I can’t even to begin to describe the milliliters of marvelous that ooze from my dad’s pores. He gets up everyday at like 4 or 5 a.m. to go bust his butt in a cold Ohio factory then comes home and puts on a slew of other hats like master gardener, distiller,  gourmet chef, carpenter and professional good-guy. He smells like Brute and leather, never complains and will be by your side 110% of the way.  He can fix anything, creates works of art from scrap and would empty is wallet if it meant you were better off. This post doesn’t nearly begin to explain the super-human powers this guy has.
Growing up, people used to say that I looked like my dad.  I never wanted to hear it,  I wanted to be my own person, have my own look and my create my own path.  In retrospect, being like my dad is an honor.  If 5% of his passion and work ethic was passed down, I think I’ll do alright in this life.  Cheers Dad, you deserve it!

My personal Person Of The Year is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

]]> http://onehalfamazing.com/personal/my-person-of-the-year/feed/ 0 2010 Digital Marketing Predictions in 140 Characters http://onehalfamazing.com/digital-marketing/2010-digital-marketing-predictions-in-140-characters/ http://onehalfamazing.com/digital-marketing/2010-digital-marketing-predictions-in-140-characters/#comments Tue, 22 Dec 2009 20:50:28 +0000 Bob Hazlett http://onehalfamazing.com/?p=1242 2010 Digital Marketing Predictions in 140 Characters is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

]]> Everyone and their brother seem to be doing online marketing and social media predictions for 2010 so I thought I’d dust off my crystal ball and take a deep look into what I think the new year will hold. In the spirit of your sanity I kept each prediction to 140 characters or less (I thought this was a novel idea, but it looks like TrendSpotting beat me to it). Let’s hope these are better than last year.

My predictions

  • Everybody gets their own iPhone and mobile app.  Sites like MotherApp, GameSalad and Swebapps make it too easy.
  • Apple, Facebook or Google will open up and allow publishers to do micro transactions across web with ID & buy digital content everywhere.
  • Google Nexus One phone = game changer.  Google will disrupt wireless industry, create new business model for cell phones.
  • Buzzword of the year will be “experience.” Companies figure how to create engaging touches  &  inject customer love in every level/dept.
  • ^^ above companies forced to create small hybrid groups of PR, Mkting, HR & Cust Service focused on set of clients rather than specific duty
  • Adwords gets a 2010 upgrade – smarter, better customer choice, maybe even image ads in results…gasp.  Advertisers forced to get better.
  • Advertisers & Marketers will put QR codes everywhere – ads, websites, physical products. Objects will all be connected & enhance experience.
  • SEO gets disrupted because of personalized search and Google Caffeine.  Folks who dominated will whine as they lose position.

Predictions from friends

  • @clayhebert - Consolidation, mainstream adoption, snake oil exposed, budgets shift from trad to digital, real experts valued & rewarded
  • @buckdaddy – Whrrl beat FourSqaure in location based social network. FTC rules will hurt 1 person badly like w music piracy. Available SM jobs will grow
  • @jtrigsby – Multiple feeds will converge and enable filtering to produce a more usable life stream of information. Some are doing it now, look for more
  • @skippytpe – Social games continue further into meat-space. Mobile media consumption continues to outstrip capacity. Revolution: there’s an app for that.
  • @jtrigsby – Number of followers will become less important than quality of friends. Numbers will still be important though, so maybe friend tiers?

Give me your thoughts/predictions/wishes in the comments below.

2010 Digital Marketing Predictions in 140 Characters is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

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