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	<title>Digital Marketing and Web Strategy by Bob Hazlett &#124; One Half Amazing! &#187; ads</title>
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		<title>Instantly Create Facebook Ads Without Burning Those Brain Cells</title>
		<link>http://onehalfamazing.com/marketing/instantly-create-facebook-ads-without-burning-those-brain-cells/</link>
		<comments>http://onehalfamazing.com/marketing/instantly-create-facebook-ads-without-burning-those-brain-cells/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 13:00:50 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=1915</guid>
		<description><![CDATA[Facebook ads were never that really hard to create in the first place, but now they&#8217;ve taken most of the brain work out of it for you.  Now, when you go to create a facebook ad and input your destination URL (the place where the user will go when the click on the ad) it [...]<p><a href="http://onehalfamazing.com/marketing/instantly-create-facebook-ads-without-burning-those-brain-cells/">Instantly Create Facebook Ads Without Burning Those Brain Cells</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
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]]></description>
			<content:encoded><![CDATA[<p><a title="Facebook Ads 101" href="http://onehalfamazing.com/uncategorized/facebook-advertising-101-presentation/">Facebook ads were never that really </a><em><a title="Facebook Ads 101" href="http://onehalfamazing.com/uncategorized/facebook-advertising-101-presentation/">hard</a></em><a title="Facebook Ads 101" href="http://onehalfamazing.com/uncategorized/facebook-advertising-101-presentation/"> to create in the first place</a>, but now they&#8217;ve taken most of the brain work out of it for you.  Now, when you go to create a facebook ad and input your destination URL (the place where the user will go when the click on the ad) it will auto suggest an ad title, 135 characters of copy, and a corresponding image.  It pulls this information from the meta description, page title and available images on the corresponding page.</p>
<p>The only problem I see with this is that if a user is going this route to create their ads, they&#8217;ve probably not put much time into naming their pages or doing any SEO work behind the scenes in terms of adding meta descriptions, ALT tags, etc.</p>
<p>Also, don&#8217;t forget to add your call-to-action!</p>
<p>Have you tried this?  Did  you even make it this far in the article?  If so, click the like button below.</p>
<p style="text-align: left;"><a rel="nofollow" href="http://www.marketingpilgrim.com/2010/07/facebook-ads%E2%80%A6instantly.html"><img class="aligncenter size-full wp-image-1916" title="Autocreate your facebook ads" src="http://onehalfamazing.com/wp-content/uploads/2010/07/facebook-ads-diy.png" alt="" width="580" height="229" /></a>via <a rel="nofollow" href="http://www.marketingpilgrim.com/2010/07/facebook-ads%E2%80%A6instantly.html">Marketing Pilgrim</a></p>
<p><a href="http://onehalfamazing.com/marketing/instantly-create-facebook-ads-without-burning-those-brain-cells/">Instantly Create Facebook Ads Without Burning Those Brain Cells</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
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		<title>Hack Your Next Job Interview</title>
		<link>http://onehalfamazing.com/bob-hazlett/hack-your-next-job-interview/</link>
		<comments>http://onehalfamazing.com/bob-hazlett/hack-your-next-job-interview/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 03:23:01 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[Bob Hazlett]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[hacks]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[resume]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=1399</guid>
		<description><![CDATA[Howdy, it&#8217;s Bob.  Remember me? I used to be pretty active on this blog, but then lots of things in life started making things crazy.  I&#8217;m not complaining, because I&#8217;m happy to announce that I&#8217;m getting married this August and I&#8217;ve also taken a new job.  The job part is what brings me to the [...]<p><a href="http://onehalfamazing.com/bob-hazlett/hack-your-next-job-interview/">Hack Your Next Job Interview</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
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]]></description>
			<content:encoded><![CDATA[<p>Howdy, it&#8217;s Bob.  Remember me? I used to be pretty active on this blog, but then lots of things in life started making things crazy.  I&#8217;m not complaining, because I&#8217;m happy to announce that I&#8217;m getting married this August and I&#8217;ve also taken a new job.  The job part is what brings me to <strong>the topic of this post &#8211; getting your foot in the door at companies which may otherwise not give you the time of day.</strong></p>
<p>Working and doing a lot of online marketing, you find some loopholes, but there are also some drawbacks.  The bad thing is that its hard to actually openly search for a job while you have an active blog and social profile.  The things you rely on heavily to communicate with and get the word out, can&#8217;t be used as they should when lots of &#8216;different&#8217; people could potentially be reading it.  You almost have to do it ninja style, sending cryptic DM&#8217;s and communicating under the dark of night.</p>
<p>Thinking to myself, I wondered how could I show off my skills to those few &#8216;dream job&#8217; type of companies. I didn&#8217;t really expect I&#8217;d get the job or even take it if I did, but it was more an experiment on my own to see if it would work.  So here&#8217;s how I got interviews with 2 of the most influential web companies in the country.*</p>
<p>You&#8217;ll kick yourself for not thinking of this yourself and c<a rel="nofollow" href="http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/">ome to find out, I&#8217;m not even one of the first</a>.  But <strong>all I did was buy a couple of Facebook ads and directly target folks that worked at those few companies I was interested in.</strong> <strong>In the ad, I mentioned who I was, my specialties and if they could introduce me to a hiring manager.  The ad featured my picture which led the user to <a title="Bob Hazlett - Digital Marketing Resume" href="http://onehalfamazing.com/resume/">my resume</a>** located on my site.</strong> Boom, I had 2 calls within 4 days for a grand total of $12 spent and less than a hours worth of time.</p>
<p style="text-align: center;"><a href="http://onehalfamazing.com/wp-content/uploads/2010/03/Facebook-ads-company-targeting1.png"><img class="aligncenter size-full wp-image-1429" title="Facebook-ads-company-targeting" src="http://onehalfamazing.com/wp-content/uploads/2010/03/Facebook-ads-company-targeting1.png" alt="" width="616" height="122" /></a><a href="http://onehalfamazing.com/uncategorized/facebook-advertising-101-presentation/">If you&#8217;re new to buying Facebook ads, check out my 101 presentation from Social Camp</a></p>
<p style="text-align: left;">That&#8217;s it. I wish there was some magic formula to it.  Have you seen creative resumes or ways that people are getting interviews? If so, share them in the comments below.  I promise I&#8217;ll work on posting more often too.<br />
______________________________________________________________________________________</p>
<p>*I&#8217;ll keep their names a secret, but the first interview came from a company whose name combines a utility that a man shaves his face with and an aquatic animal and the second interview came from a company which combines a word that defines a market consisting of a street lined with shops common in the Middle East with the the distinctive quality or pitch/condition of a person&#8217;s speech.</p>
<p>**Much love for all the time and hard work that <a rel="nofollow" href="http://www.copperbot.net/">Jay put in on my comic</a>.  He took my vision and blew the doors off of it.  With his help and a little time with<a rel="nofollow" href="http://plasq.com/comiclife"> Comic Life</a>, my resume really stood out in a crowd.</p>
<p><a href="http://onehalfamazing.com/bob-hazlett/hack-your-next-job-interview/">Hack Your Next Job Interview</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Google Launches Mobile Coupons</title>
		<link>http://onehalfamazing.com/mobile/google-launches-mobile-coupons/</link>
		<comments>http://onehalfamazing.com/mobile/google-launches-mobile-coupons/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 12:41:18 +0000</pubDate>
		<dc:creator>Bob Hazlett</dc:creator>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://onehalfamazing.com/?p=1151</guid>
		<description><![CDATA[Google just made it even better for local businesses to advertise their services and for mobile users to take advantage and redeem coupons/offers without the hassle of cutting tiny squares out of the Sunday newspaper.  Here&#8217;s how it works; If you&#8217;re a local business, spend 5 minutes on Google Local Business Center and create a [...]<p><a href="http://onehalfamazing.com/mobile/google-launches-mobile-coupons/">Google Launches Mobile Coupons</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
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]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://google-latlong.blogspot.com/2009/11/with-coupons-on-your-phone-it-doesnt.html">Google just made it even better for local businesses to advertise their services and for mobile users to take advantage and redeem coupons/offers</a> without the hassle of cutting tiny squares out of the Sunday newspaper.  Here&#8217;s how it works;</p>
<ul>
<li>If you&#8217;re a local business, spend 5 minutes on <a title="Google Local Business Center" rel="nofollow" href="http://www.google.com/local/add/businessCenter?service=lbc&amp;gl=us&amp;utm_source=/lbc&amp;utm_medium=van&amp;utm_campaign=en&amp;hl=en-US">Google Local Business Center</a> and create a listing (even if you don&#8217;t intend to offer a coupon, you should do this).</li>
<li>Once you&#8217;re in, click on the Coupons tab at the top of the page.</li>
</ul>
<ul>
<li><a rel="nofollow" href="http://www.google.com/local/add/businessCenter?hl=en-US&amp;gl=US"><img class="aligncenter size-full wp-image-1152" title="Coupons_tab_Google_Local_Business_Center" src="http://onehalfamazing.com/wp-content/uploads/2009/11/Coupons_tab_Google_Local_Business_Center.png" alt="Coupons_tab_Google_Local_Business_Center" width="474" height="89" /></a>Fill in the gritty details of your coupon and make sure you select &#8216;Mobile&#8217; as your method of distribution.</li>
</ul>
<ul>
<li><a href="http://onehalfamazing.com/wp-content/uploads/2009/11/Mobile_coupon_google.png"><img class="aligncenter size-full wp-image-1153" title="Mobile_coupon_google" src="http://onehalfamazing.com/wp-content/uploads/2009/11/Mobile_coupon_google.png" alt="Mobile_coupon_google" width="385" height="80" /></a>Users that search for your business via their mobile device will be presented with your <a rel="nofollow" href="http://googleblog.blogspot.com/2009/09/place-pages-for-google-maps-there-are.html">businesses&#8217; Place Page</a> (just go to google.com in your mobile browser).  They will then be able to view and present the mobile coupon upon their arrival. No scissors necessary.</li>
</ul>
<p><a href="http://onehalfamazing.com/wp-content/uploads/2009/11/mobile-coupon.jpg"><img class="aligncenter size-full wp-image-1154" title="mobile-coupon" src="http://onehalfamazing.com/wp-content/uploads/2009/11/mobile-coupon.jpg" alt="mobile-coupon" width="410" height="277" /></a></p>
<p>Why not try and make something exclusive for mobile users, like a super-secret offer that only those users would know about?  Measure your success and try to capitalize on those users using mobile as a primary means of communication.</p>
<p><a href="http://onehalfamazing.com/mobile/google-launches-mobile-coupons/">Google Launches Mobile Coupons</a> is a post from Bob Hazlett, a digital marketer who writes at <a href="http://onehalfamazing.com">One Half Amazing!</a>
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		<slash:comments>4</slash:comments>
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