Adwords

If you have a small business, you know you don’t have tons of money to waste on pay-per-click advertising that doesn’t convert. But, how do you target the right local customers in their given location?  Here’s a cool hack that uses Google Local Business Center coupled with Adwords to create a hyperlocal, spot-on ad campaign that will crush your competitors.

• If you haven’t already, set up a free listing for your business on Google Local Business Center (if you’re just getting started, its going to take a few days to gather the data that’s needed below).
• Google offers a dashboard of analytics for each listing to show you who is looking for you, how they’re finding you and most importantly, where they are coming from.  Take note of your most popular zip codes.
• Go to your Adwords account, click into one of your Campaigns and then Edit the location under the Settings tab.
• Editing brings up a cool little tool that allows you to draw an irregular polygon over any area.  Draw a polygon over the most popular zip codes you found above. Game, set, match.

What you end up with is creating a super-targeted and hyperlocal PPC advertising that focuses directly on the customers that ring your cash register without breaking your budget.

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