All Laundry Detergent Viral Videos Help Charities
File this under things I wish I had thought of.
All Laundry Detergent teamed up with The Celebrity Apprentice to help create and distribute a viral video that donated 50 cents to two charities every time their video was shared. All is essentially using their budget as incentive to encourage people to share and distribute clips online, but to also build goodwill. The content of the video below is a little long, but overall the theme is pretty good. Since I knew that 50 cents was going to a charity, I was willing to tune in for a little longer.
What a great way to incorporate TV with online video, web, corporate partners and a good cause.
The charities supported were the Guide Dogs for the Blind charity and The Lili Claire Foundation. Razorfish is the agency behind this.
