One Half Amazing!

I apologize for being away for a while, lots of new and exciting things going on in my personal life including an upcoming wedding as well as a new job.  I’ll do my best to get new and fresh content on the site in the coming weeks, but it could be pretty sparse.  In the meantime, why not check out my shared article feed or find me on twitter?

Here are a few article that have caught my eye recently.

• Do Mobile Coupons Matter? – Forrester breaks down which consumers are using mobile coupons, what technologies are on the forefront and if your company should begin to support mobile coupons.
• Rapportive – a simple CRM tool built right into GMail (Firefox add-on)
• How to Create a Text Marketing Campaign – Straight-forward advice for small businesses along with some great tools to help you get started with your first SMS campaign.
• Landing Page Makeover Clinic from CopyBlogger
• Best Keyword Ranking Tools for SEO (video) – paid and free versions
• Keep your website up to date with these SEO Health Checks
• AlertRank is like Google Alerts on Steroids -  each site in your alert will be rated based on an algorithm that takes into account the overall value and influence of the source

Google just made it even better for local businesses to advertise their services and for mobile users to take advantage and redeem coupons/offers without the hassle of cutting tiny squares out of the Sunday newspaper.  Here’s how it works;

• If you’re a local business, spend 5 minutes on Google Local Business Center and create a listing (even if you don’t intend to offer a coupon, you should do this).
• Once you’re in, click on the Coupons tab at the top of the page.

• Fill in the gritty details of your coupon and make sure you select ‘Mobile’ as your method of distribution.

• Users that search for your business via their mobile device will be presented with your businesses’ Place Page (just go to google.com in your mobile browser).  They will then be able to view and present the mobile coupon upon their arrival. No scissors necessary.

Why not try and make something exclusive for mobile users, like a super-secret offer that only those users would know about?  Measure your success and try to capitalize on those users using mobile as a primary means of communication.