Just past midnight last night, Facebook pushed a feature to their pages that allows administrators to publish posts, links, photos, and videos to fans based on their location and language preference. A post that is published to Facebook users in a specific location or language will only be visible to those users. Other users will never see the post in the News Feed, on your Page, or anywhere else across Facebook. I think this is huge for facebook pages.
Some examples of Pages that may find this useful are:
- Global brands who have tons of Fans across the world, may want to talk about a new product that is only available in a certain location.
- Musicians & Celebrities who may want to announce to fans in California that new tour dates have been added across the state.
- Retail shops that may want to let fans in a certain city know that a new shop is opening locally.
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