Digital Marketing and Web Strategy by Bob Hazlett | One Half Amazing!

SEOMoz did a great Whiteboard Friday video on using SEO to grow and expand your e-mail marketing list.  Here’s the synopsis and corresponding video.

Step 1 – Attract the Right Audience
Target keyword searches in which users are looking to find out more or discover information related to your product or industry.

Step 2 – Deliver Compelling Landing Pages
Build your credibility right off the bat by providing guides, data points, reports and interesting blog posts directly related to the search terms the user found your site with.

Step 3 – Offer Something Awesome (and even Free)
Increase your signup rate by offering an extended report or content relevant to your user’s needs.

Step 4 – Deliver Non-commercial Messages First
Don’t try to sell the user something in their first e-mail message.  Fulfill expectations, grow trust and build great relationships before anything.

Step 5 – Iterate
Repeat your actions.  Keep getting better and improving on your results.  Tweak and test.

Facebook Updates Payment Terms In Preparation For Payment Platform Launch.

Facebook has decided to post its payment terms to the Facbeook Governance page and is open for user feedback for the next 3 days.

While the initial payment system on Facebook will only be a beta test, the company is expected to finalize testing and roll out an official payment API in the coming months.

Could this finally signal the payment system that Facebook promised us back 2007?  I can already see developers salivating.