It May Not Be Science, But It Is Clever Marketing
I don’t think I could think of a better way to show off the speed of the new Google Chrome browser. They pulled out the high speed cameras and tested its quickness against a shot out of a potato gun, a bolt of electricity or paint splattering. I’d like to see the 7 yr old in the Windows commercial handle 4.2M volts of electricity. Totally awesome.
This got me thinking, what could other businesses do to show their prowess to their customers? If you’re an answering service, maybe you pick up in the middle of the first ring or a real estate agent that gets to work before the keys hit the floor. It doesn’t have to always be about speed, but it does have to be something they care about. (There you have it; my Seth Godin-ism for the week 
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