Campaignsync is one of the early entrants into the store and taking on a common frustration for new search advertisers.   Put simply, it enables search engine marketers to quickly import their Yahoo! Search Marketing and Microsoft adCenter campaigns (PPC) and track their performance together through Google Analytics. Yes, there are alternatives and other ways to achieve the same thing, but the beauty of this app is its simplicity.  Just import your campaign in the form of a CSV file and Campaignsync will take the liberty to tag everything for you.  Post the file back to your pay-per-click account and you’re done.  Campaignsync is free. See the video below for their 4-step process.

Sync Yahoo Search Marketing and Microsoft adCenter with Google Analytics is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

In short, here’s how they did it.  Facebook pages will limit the amount of javascript that can be run on a page.  Google Analytics requires javascript to work correctly.  As a workaround, they’ve created a tool that allows you to embed your Google Analytics code in an image instead of using the standard javascript.  You’ll have to create an image for each page you’d like to track.  For example, if you have separate custom tabs set up on Facebook to display your products,  talk about your services and give users an option to contact you, you’ll need 3 different image tag codes.

To get started, set up a Google Analytics account or add a new website profile if you already have one.  Find your account number within the tracking code they provide.  It will look something like UA-1234567-74. Finally, use their tool to create a custom image tag and then place it at the bottom of each page you need to track. FBML is a great tool to add HTML to your Facebook page.

If you’re super-cool, you can even host the code yourself.  Hosting it yourself gives you the ability to see traffic to and from your site to your Facebook page.

The biggest benefits to using Google Analytics over the package that Facebook provides is the ability to track all users, not just the few that have become fans.  Google also gives you all of the other functions like time on site, keyword tracking and map overlays.

Google Analytics For Your Facebook Fan Page is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

Here are some ideas you could use annotations for:

• Track traffic spikes to your site after posting to social media pages such as facebook, twitter, and youtube.
• Note when products or campaigns launch to see how they impact visitors
• After commenting on a post, did you get any traffic back to your site? Make a note of the site and when.
• Track and don’t worry about forgetting when and how well that guest blogging gig turned out

Annotations are slowly rolling out to all users in January and should be in your hands by at least mid-January 2010.  Want more information? Watch the Google Analytics Annotations video.

The New Google Analytics Feature That Will Help You Timeline 2010 is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

Google Analytics Desktop Application – One Dashboard, Viewing Multiple Accounts at Once is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!