You’re going to use Google+ and like it is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

Then he said something utterly futuristic about Siri, Apple’s voice-command software, and where he envisioned it going.  Right now, on the surface it resembles a virtual personal assistant and note taker, but as we talked he unfolded how it could be more than just a helper application. Josh proceeded to eulogize that Siri was Apples decoy into Google’s search market. He believes that Apple is already making plans to fast forward what we consider basic search today. So instead of simple text searches, Apple could be positioning itself as a natural language search engine to compliment its array of products and essentially squeezing Google and Microsoft out of the picture. This idea is beyond the browser and is already made up of a large (and willing) audience.

As voice recognition and technology evolves, searches and commands could be seamless. Can you imagine a search engine that could actually sense your tone and factor such into its results? A more sophisticated example might be the day where you can ask Siri the temperature inside your house and then instruct it to increase or decrease the thermostat – all without picking up your device.

Apple won’t depend on advertising revenue to pull this off either since their model is different than Google’s. Apple creates services for its users to sell more products while Google on the other hand creates services to sell more ads. Bingo bango!

The Trojan horse hidden inside of Siri is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

My wife and I have one rule: If someone offers you $6 billion, you take it.

Never turn down $6 billion is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

Google Adwords: How much does it cost to get to the top? is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

Ex: [~inexpensive] also matches “cheap,” “affordable,” and “low cost.”

Ex: [~walk] also matches “walkers” and “walking.”

via StackExchange

Google Hack: Put a little tilde in it is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

• Replies and More – Adds a drop down next to share with additional sharing options like Twitter, Facebook and Email. The extension also allows you to easily reply to the author and mention other users in your comments. Also try Extended Share.
• Comment Toggle – Hides any comments to posts within your stream and makes them available when you actually want to see them.
• Move 2 Picasa – Exports all most of your Facebook albums/photos to Picasa. I’ve had hit and miss success with this app, so just be aware of that going in. Start Google Plus is an alternative that I’ve used, but takes a little time to move a large amount of photos over.
• Start G+ - Automatically post to Facebook and Twitter when you share something on Google+.  Additionally, it puts your Facebook and Twitter streams inside your Google+ feed. The only downside is that you cannot reply to or like a Facebook or Twitter post within Google+.  This extension is far from perfect, but it will do until Google adds these features.

6 Google+ extensions to enhance your experience and up your geekiness is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

I’m still trying to get a grasp on the impact that these instant results will have on both the consumer and advertisers, but I do think 2 big things will happen because of it.

• There will be greater emphasis on the very first result.  Since users will narrow down their searches within the search box, they’ll rely more heavily on the first result.  This could suck if your business isn’t #1.
• Google predicts the ads it shows based on what it anticipates your search to be, but doesn’t officially serve the impression until you actually land on that particular query.  For advertisers, you’ll get a more qualified user even though your number of impressions may decrease.  This is good.  Less waste for the advertiser.

What impacts do you think will come of Google Instant?  Tell me in the comments below.

Google Instant and what it means to your business is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

Infographic by PPC Blog

How Does Google Work? is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

Question Of The Day is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

This got me thinking, what could other businesses do to show their prowess to their customers? If you’re an answering service, maybe you pick up in the middle of the first ring or a real estate agent that gets to work before the keys hit the floor. It doesn’t have to always be about speed, but it does have to be something they care about. (There you have it; my Seth Godin-ism for the week )

It May Not Be Science, But It Is Clever Marketing is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!