Digital Marketing and Web Strategy by Bob Hazlett | One Half Amazing! » guerrilla marketing http://onehalfamazing.com Wed, 18 Jan 2012 23:55:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Opticana Eyewear’s Clever Marketing Campaign http://onehalfamazing.com/digital-marketing/opticana-eyewears-clever-marketing-campaign/ http://onehalfamazing.com/digital-marketing/opticana-eyewears-clever-marketing-campaign/#comments Sun, 10 Jan 2010 14:50:08 +0000 Bob Hazlett http://onehalfamazing.com/?p=1299 Opticana Eyewear’s Clever Marketing Campaign is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

]]> Opticana Eyewear took a $500 online marketing budget, bought 10 misspelled domains and used them to offer users a special coupon. Buying misspelled is nothing new, but I like how they tied this back to poor vision. Very clever.

How could you use this same strategy with other businesses?

Opticana Eyewear’s Clever Marketing Campaign is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

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