One Half Amazing! | Digital Marketing, Online Trends & Everything fun » John Gruber http://onehalfamazing.com Wed, 08 Sep 2010 18:46:59 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Merlin Mann & John Gruber on Turbocharging Your Blog and Passions http://onehalfamazing.com/blogging/merlin-mann-john-gruber-on-turbocharging-your-blog-and-passions/ http://onehalfamazing.com/blogging/merlin-mann-john-gruber-on-turbocharging-your-blog-and-passions/#comments Tue, 14 Apr 2009 11:30:36 +0000 Bob Hazlett http://onehalfamazing.com/?p=559 Merlin Mann & John Gruber on Turbocharging Your Blog and Passions is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

]]> Merlin Mann of 43 Folders and John Gruber from Daring Fireball got together for a talk at SXSW last month to chat about turbocharging your blog and essentially, capitalizing on your passions.  It’s a very entertaining 60 minutes and I’d encourage everyone who is struggling to find their voice or wants to take their blog to the next level to listen in. The insight they give could be applied to many different industries and topics.  Here are some of the highlights.

  • Obsession x Voice = High Quality and Meaning
  • Whatever your topic, figure out how to be better at it than 80% of the rest of the world. Pick your obsession and focus on it. Think about that person you wish to write for.
  • Give away more stuff than you think is sensible, and make it easy to get to.
  • It is okay to have a strong voice about something.
  • Don’t become too obsessed with the things you want to make money on.

Listen to the full podcast episode here

Merlin Mann & John Gruber on Turbocharging Your Blog and Passions is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

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