Today’s smart marketers should be focusing on who saw their ad and how they engaged with it instead of simply the number of people that saw it.  I believe this change in attitude represents a huge challenge for social networks.  Instead of falling back on the same (old) standard advertising model, how can social networks better capitalize on their huge base of user data and interactions to deliver greater value to their advertisers? That is, if you think social networks can be monetized.

Advertising on Social Networks Needs Work is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!