Tag Archives: mobile
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Redesigning for the small screen

Redesigning for the small screen

According to this research by HubSpot, 68% of Marketers did a website redesign within the past year. 

I wonder how many of these folks considered (or focused) on the mobile site/app prior to the desktop version? I give it 2 years. 

June 3, 2011 Comments Off ,

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QR codes have one foot in the grave

Users will no longer find unique QR codes in their Places accounts. We’re exploring new ways to enable customers to quickly and easily find information about local businesses from their mobile phones.
Google

I’ve used QR codes in the past and I have a lot of friends that are very high on them, but I’m with Google on this one. QR codes are too limiting and near field communication is the future. QR codes have 6-12 months self-life left in my opinion (or whenever Apple comes out with their new iPhone).

If you think about it, to use a QR code, someone must have a smart phone, know and recognize what a QR code is, download an app, align their phone just right and scan it in hopes that it’s something they’re interested in. With NFC, you simply tap your phone against the target and the information is beamed to your phone.

March 30, 2011 Comments Off , ,

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My PRSA presentation: Where to Meet Your Audience in 2011

I had the great privilege to speak at the Memphis PRSA Chapter luncheon today. My presentation centered on location-based services such as Foursquare and Gowalla and how businesses should take advantage of their services. I added my thoughts on new features and changes you’ll see in 2011 from mobile and these social networks. For good measure, I broke out my crystal ball and gave 5 good social media predictions for 2011.
Upon leaving I heard people commenting that the deck was equivalent to seeing Pink Floyd live in concert :-) .   If you missed it you can check out the slideshow below. Here, There and Yonder: Where to Meet Your Audience in 2011
View more presentations from Bob Hazlett.
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December 8, 2010 Comments Off , , , ,

Online Marketing Articles I’m Reading This Week

I apologize for being away for a while, lots of new and exciting things going on in my personal life including an upcoming wedding as well as a new job.  I’ll do my best to get new and fresh content on the site in the coming weeks, but it could be pretty sparse.  In the meantime, why not check out my shared article feed or find me on twitter?

Here are a few article that have caught my eye recently.

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March 21, 2010 1 Comment , , , , , ,