Non-Profits Kicking Butt, New SEO Best Practices, Web Design Checklists and Google Advertising Rumors
Here are the interesting posts at the top of my reading list this week.
The fine folks at the Red Cross are working diligently on crafting a Social Media Policy Handbook. They’ve got a great start and are light years ahead of even most for-profit businesses. As it should, its available online for your viewing pleasure.
Staying with the non-profit side of things, NPR has a great feature of The Extraordinaries. Its a micro volunteering iPhone app that allows people to give small blocks of time (< 5 min) and knowledge to a non-profit. Some of the first tasks available are tagging images for the Brooklyn Museum building a map of childhood playgrounds. It’s a beautiful concept.
SEOMoz updated their SEO Best Practices to account for new industry data. They clear the air and a lot of confusion in regards to new search engine optimization standards. The synopsis is H1 tags are not all that necessary anymore, stop trying to sculpt PageRank with nofollow, use footer links, java and flash sparingly, traffic to a site doesn’t determine its ranking and quite a bit more.
Smashing Magazine compiled a great list of web design checklists and resources that will help improve your writing skills.
Rumor has it that Google is experimenting with product ads that would would work very similar to AdWords, but display an image ad along the right hand side of the SERP when the user searches on a particular term. These ads would run on a pay-per-action basis rather than a pay-per-click (PPC) basis.
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