Digital Marketing and Web Strategy by Bob Hazlett | One Half Amazing! » persona http://onehalfamazing.com Wed, 18 Jan 2012 23:55:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Creating and Understanding Personas http://onehalfamazing.com/customers/creating-and-understanding-personas/ http://onehalfamazing.com/customers/creating-and-understanding-personas/#comments Sun, 18 Oct 2009 15:23:46 +0000 Bob Hazlett http://onehalfamazing.com/?p=1020 Creating and Understanding Personas is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

]]> ThinkVitamin had a great comic this week on creating and understanding personas.  Personas are ficticious characters that are created to represent a larger segment or targeted demographic of customer that you’re trying to reach.  They are used to help guide decisions about a product, features or its overall design.

Personas are useful because they put a face on otherwise abstract data about your customers. By thinking about the needs of these fictional characters, you can better infer what a real person might need or want.

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Additional Articles on Personas from The Cooper Journal

Creating and Understanding Personas is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

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