Your ad position will still depend on quality score, your overall budget and other factors, but at least now you’ll have an idea of the amount of cash it takes to get your ad to the top of the heap.
Tag Archives: SEM
Google Adwords: How much does it cost to get to the top?
We’re excited to announce a new metric in AdWords, top of page bid estimates, to provide additional assistance in optimizing your ads to show above the search results. Analogous to first page bid estimates, this metric approximates the cost-per-click (CPC) bid needed for your ad to appear regularly in the top positions above the search results.Inside Adwords: Google Official Blog
Using 1st-Person Quotes in Your Ad Text
Here’s a quick tip from PPCBlog. They suggest using 1st-person quotes in the title of your Google Adwords to distinguish your product from other bland ads.
You don’t want to go too over-the-top and keeping it believable and relevant could be something to consider, but I’d be interested to hear how a 1st-person text ad like the samples below perform against similar ads.
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