Digital Marketing and Web Strategy by Bob Hazlett | One Half Amazing! » slides http://onehalfamazing.com Wed, 18 Jan 2012 23:55:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Determining Social Media ROI http://onehalfamazing.com/social-media/determining-social-media-roi/ http://onehalfamazing.com/social-media/determining-social-media-roi/#comments Thu, 19 Nov 2009 11:39:47 +0000 Bob Hazlett http://onehalfamazing.com/?p=1131 Determining Social Media ROI is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

]]> Olivier Blanchard Basics Of Social Media Roi

Key Takeaways

  • Social Media is not free – it takes resources such as time, people and technology
  • There are lots of non-financial items such as retweets, impressions and facebook fans that many marketers equate to ROI, but that’s not necessarily true. ROI is dependent on an actual financial impact.
  • Things like sales revenue, number of transactions and new customers are what makes an impact on the bottom line.  Make sure your transaction data measures your frequency, reach and yield (see slide 47).
  • Overlay your data to see what patterns develop.  Can you correlate your social media efforts to increase dollars per transaction, customer frequency, etc?  What trends and precursors develop?
  • Find what works, then work to make it better

Determining Social Media ROI is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!

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