Huggies introduced a training pants mobile campaign designed to help parents potty train their kids. The adult can enter a SMS code found on Huggies Pull-Ups packaging and the service will arrange a congratulatory call for the child with a character from the movie Cars or Cinderella.

I can just picture the same service congratulating husbands for finally putting down the seat with a call from John Madden, Chuck Norris or John Travolta.

Coke also initiated a program in Singapore which labeled cans with QR Codes that could then access limited edition content, media and games from EA such as Tetris, The Sims and FIFA 09.  The technology could also push fresh content to the user once they had initiated the service.

Are you currently using mobile in your campaigns? If so, in what ways and what have your results been?

Huggies and Coke – Mobile Campaigns Finally Living Up to the Hype is a post from Bob Hazlett, a digital marketer who writes at One Half Amazing!