2010 Digital Marketing Predictions in 140 Characters

Bob Hazlett — Tue, 22 Dec 2009 20:50:28 +0000

Everyone and their brother seem to be doing online marketing and social media predictions for 2010 so I thought I’d dust off my crystal ball and take a deep look into what I think the new year will hold. In the spirit of your sanity I kept each prediction to 140 characters or less (I thought this was a novel idea, but it looks like TrendSpotting beat me to it). Let’s hope these are better than last year.

Everybody gets their own iPhone and mobile app. Sites like MotherApp, GameSalad and Swebapps make it too easy.
Apple, Facebook or Google will open up and allow publishers to do micro transactions across web with ID & buy digital content everywhere.
Google Nexus One phone = game changer. Google will disrupt wireless industry, create new business model for cell phones.
Buzzword of the year will be “experience.” Companies figure how to create engaging touches & inject customer love in every level/dept.
^^ above companies forced to create small hybrid groups of PR, Mkting, HR & Cust Service focused on set of clients rather than specific duty
Adwords gets a 2010 upgrade – smarter, better customer choice, maybe even image ads in results…gasp. Advertisers forced to get better.
Advertisers & Marketers will put QR codes everywhere – ads, websites, physical products. Objects will all be connected & enhance experience.
SEO gets disrupted because of personalized search and Google Caffeine. Folks who dominated will whine as they lose position.

@clayhebert - Consolidation, mainstream adoption, snake oil exposed, budgets shift from trad to digital, real experts valued & rewarded
@buckdaddy – Whrrl beat FourSqaure in location based social network. FTC rules will hurt 1 person badly like w music piracy. Available SM jobs will grow
@jtrigsby – Multiple feeds will converge and enable filtering to produce a more usable life stream of information. Some are doing it now, look for more
@skippytpe – Social games continue further into meat-space. Mobile media consumption continues to outstrip capacity. Revolution: there’s an app for that.
@jtrigsby – Number of followers will become less important than quality of friends. Numbers will still be important though, so maybe friend tiers?

Give me your thoughts/predictions/wishes in the comments below.

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